imperialist ideals (imperialism challenged) Flashcards
(18 cards)
What did the government do in order to promote Empire?
- Exhibitions
- Empire Marketing Board
When was the Empire Marketing Board established?
1926
Who was responsible for the Empire Marketing Board?
SoS for Colonies and Dominions
What did the Empire Marketing Board promote?
Consumption of imperial goods through posters and campaigns, more active following the Great Depression.
When was the first Wembley exhibition?
1924
How much did the government pay for the Wembley exhibition?
£2.2 million
How many people visit the Wembley exhibition in 1924 and ‘25?
- 17 million in ‘24
- 9 million in ‘25
Where was the other big imperial exhibition?
Glasgow in 1938. Attracts 12 million visitors.
What was the name of the Imperial coaching school in London? When was it established?
1917 - grooms civil servants - London School of Oriental and African studies.
What films were examples of imperial promotion?
Sanders of the River, used Empire as a backdrop.
When did Edward Elgar die?
1934
How did commercial companies promote Empire?
Had long used imperial motives. Co-op wholesale society celebrate links with collectible cards.
How was empire promoted at schools?
In History, Literature, and Geography lessons, e.g. Rudyard Kipling’s writing/
When was the BBC established?
1923
What was the BBC’s stance on empire?
V imperialist.
What other university parts of life reinforced the imperial motif?
Imperial History courses, as seen in Cambridge in 1932
What is imperial masculinity?
Men brave, selfless, unemotional, rational, authoritative to embody natural superiority
How was imperial masculinity disseminated?
First popularised in the 1870s. Disseminated in cinema, advertising, and public schools. Neb
