importance of the popular culture to society in the near future.

Question 1

what has happened over 40 years?

Answer 1

become an important part of youth culture

Question 2

genre evolved from?

Answer 2

beginnings in South Bronx to become global phenomenon

Question 3

what does diversification of forms of HH help ensure?

Answer 3

the popular culture’s success

Question 4

what global issues continue to be forefront in media?

Answer 4

issues such as terrorism, financial crises, and climate change
HH acts as outlet for fustrations

Question 5

what does youth see as a form of escapism from the realities of urban life?

Answer 5

current popularity of materialistic and hedonistic styles of rap and music videos will probs continue due to that

Question 6

mainstream rap focuses on?

Answer 6

gratification - concept that resonate with today’s youth, who have been socialised into a credit driven society

Question 7

what continues to be common theme in HH?

Answer 7

that social media can provide instant success and the ‘riches’ that this entails

Question 8

what will continue to grow in importance as tool to connect to ppl globally?

Answer 8

communication techn

Question 9

what will comm tech provide?

Answer 9

avenue for HH to continue to influence global youth communities

Question 10

what has rap helped?

Answer 10

unite ppl and communicate social issues

e.g. Syrian HH group, LaTlaTeh, used music to draw attention to the Syrian uprising

Question 11

commercialisation of HH led to?

Answer 11

creation of few wealthy rap artists, whose influence, both politically and economically, will continue in future business corporations and institutions to take advantage of power they wield over consumers

Question 12

what political figures used power of HH celebrities to help their cause?

Answer 12

Barrack Obama

Question 13

as media’s influence on society continue to grow, what will continue to grow?

Answer 13

the power that PC such as HH have to affect society, both positively and negatively,