Flashcards in In the Age of TiVo and Web Video, What is Prime Time? Deck (2):
Ratings show a trend of decline. Ratings don't account for time-shifting. Part of why advertisers buy TV ads is because of the immediacy of the ads. But people can avoid watching ads now (TiVo). Competing TV shows no longer steal views from other people. A lot of shows that are popular among younger people don't show the ratings because the young people time-shift so much. One in four households now use a video recorder device.