industry - the times Flashcards
what is the ipso?
(independent press standards organisation) regulating body for newspapers.
what did the ipso replace?
pcc (press complaints commission) as they were ineffective.
what is the editorial code of practice? give an example.
a set of standards newspapers have to abide by i.e. reporting with accuracy.
what is a mass audience?
a large, homogenous and generalised group
what is a specialised audience?
a niche group of people
how does the times target mass audiences?
-through mode of address, style, content and ideology
-times mass audience is typically middle class and right wing, over the age of 35
how does the times target specialised audiences?
offers competitions such as:
-tickets to the shakespeare company
-tickets to former PMs speaking
-wine tasting events
what is the times’ way of targeting specialised audiences a clear indicator of?
the target audience’s class and income.
what are some examples of prosumerism in regards to the times?
-commenting on forums
-sharing through social media
-aspiring journalists producing their own blogs
explain end of audiences theory by clay shirky
the internet and digital technologies have had a profound impact on the relations between the media and individuals.
what can audiences now do according to end of audiences theory by clay shirky?
audiences can now create their own content at home thanks to the lower cost and accessibility of technology.
how does the headline target the audience?
it doesn’t try to persuade the audience into aligning with a certain political agenda.
how does the times’ headline contrast to the headline of tabloids reporting partygate?
tabloids outed boris johnson and demanded his resignation from office.
