representation - super human Flashcards Preview

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Flashcards in representation - super human Deck (12)
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1
Q

what is super human?

A

channel 4’s campaign for the 2020 tokyo paralympics

2
Q

what is super human about?

A

the sacrifices paralympians have to make to become elite athletes

3
Q

who created superhuman?

A

4 creative, channel 4s in-house creative agency

4
Q

what is the purpose of superhuman?

A

to raise awareness and change audience perceptions of disability

5
Q

what have channel 4 faced criticism for?

A

creating unrealistic expectations and misrepresenting those with disabilities in its previous campaign “we’re the superhumans”

6
Q

what does superhuman focus on?

A

everyday experiences of those who are disabled, rather than constructing them as heroes or victims

7
Q

what does superhuman avoid?

A

creating a simple and stereotypical representation of disabilities

8
Q

what does channel 4 have a history of?

A

creating hard-hitting effective campaigns for its paralympic coverage. superhuman is its 3rd campaign

9
Q

what does channel 4 have a remit to do?

A

as a public service broadcaster, it has a remit to ‘stand up for diversity in the uk’ meaning it must represent those who usually have no voice in mainstream media.

10
Q

how many people saw channel 4s paralympic coverage?

A

over 20 million

11
Q

what percentage of the uk population did channel 4s marketing campaign reach?

A

81%

12
Q

what research was reported by YouGov?

A

65% of superhuman viewers felt it had a positive impact on their perceptions of those with disabilities