INFLUENCES ON TARGETING & POSITIONING

Question 1

Influences on targeting and positioning

Answer 1

Your core competences and USP

Competitors USP’s

Budget constraints

The size of the market

Potential future growth prospects

Question 2

The value of targeting and positioning

Answer 2

Spot gaps in the market

Identify future potential trends

Differentiate offering from competitors
Build a USP

Reduce marketing costs

Increase marketing satisfaction