Info Flashcards
(19 cards)
How does Tatler (Emma Weymouth cover) specifically represent Emma Weymouth to appeal to its audience?
She is shown wearing a high-fashion gown, styled elegantly, and posed confidently, representing her as a glamorous and powerful woman.
Which specific group is Tatler’s representation of Emma Weymouth designed to appeal to?
Aspirational female readers who admire success and elegance, reflecting the values of Tatler’s upper-class, fashion-conscious audience.
What are the key production characteristics of a mainstream film like Black Widow?
Produced by Marvel Studios (Disney conglomerate), huge budget, high-end special effects, globally recognised cast. Designed for mass appeal, relies on spectacle and star power.
What are the key production characteristics of an independent film like I, Daniel Blake?
Produced by Sixteen Films and the BFI, much smaller budget, focus on realism and social issues, often uses unknown actors and real locations to keep costs low
How was Black Widow primarily distributed globally?
Distributed globally by Disney, released simultaneously in cinemas and on Disney+.
How was I, Daniel Blake primarily distributed?
Distributed by eOne, shown in selected cinemas, film festivals, and later on streaming platforms.
What are typical marketing strategies for a mainstream film like Black Widow?
Massive marketing campaigns including trailers, posters, merchandise, and extensive social media ads, using big budgets to create hype and reach global audiences.
What are typical marketing strategies for an independent film like I, Daniel Blake?
More grassroots marketing, including social media, interviews, and support from political groups and charities, relying on critical acclaim, awards, and social relevance.
What specific social issue did Marcus Rashford campaign on during the COVID-19 pandemic in 2020?
Free school meals and child hunger, using Twitter and Instagram to share letters and stories from affected families.
How did audiences affected by the pandemic specifically respond to Marcus Rashford’s social media campaign?
People from poorer backgrounds felt supported, and many admired him for using his platform to speak up, making his posts emotional and powerful due.
How did Marcus Rashford’s actions challenge traditional historical attitudes toward footballers?
Traditionally, footballers did not speak about political issues. Rashford’s actions were unusual and powerful, fitting a new idea that celebrities are expected to care about social problems.
How does Marcus Rashford’s use of social media (e.g., tone, hashtags) affect audience connection?
He uses Instagram and Twitter to speak directly, posting personal messages and using hashtags like #EndChildFoodPoverty, with an honest and informal tone that builds trust.
How does Hall’s Reception Theory explain varied audience responses to Marcus Rashford’s posts?
Some audiences might have a preferred reading (seeing his posts as inspiring), while others might have an oppositional reading (thinking he’s being too political).
What specific imagery and messages are used in the 1950s OMO “Whiter is Brighter” advert?
Shows a white woman proudly doing laundry, smiling in a perfect home, with her happiness linked to the product’s performance.
How can a modern audience interpret the OMO advert using an “oppositional reading”?
They might see it as sexist and racially narrow, given its reinforcement of women as housewives and idealisation of whiteness.
What specific elements are used in the NHS Give Blood: Represent advert (Lady Leshurr) to convey its message?
Lady Leshurr speaks directly to the viewer, wears bold clothing, and confidently addresses the need for more Black blood donors, using vibrant colours, music, and a city setting.
How does the NHS Give Blood: Represent advert use Hall’s Reception Theory to explain different audience responses?
Black audiences may accept the preferred reading and feel represented, while others may take a negotiated reading, appreciating the message but not personally relating.
How does the NHS Give Blood: Represent advert apply the Uses and Gratifications theory?
It offers personal identity (viewers see themselves represented), social interaction (a message they can share), and surveillance (learning about an important issue).
What is a key limitation of “empowering” modern adverts, despite their positive messages?
They still exist within consumer culture, where the goal is persuasion and behavior change, and some may be seen as too focused on image or dependent on celebrity endorsement.
