Key Terms

Question 1

Convergence

Answer 1

When different types of media and technology come together in one place/device

Question 2

Example of convergence

Answer 2

Reading Heat magazine, watching videos, and browsing social media all on your phone

Question 3

Synergy

Answer 3

When different parts of a media company work together to promote a product

Question 4

Example of Synergy

Answer 4

A celebrity in Heat magazine also appears on a TV show owned by the same company

Question 5

Globalisation

Answer 5

The way media, ideas, and cultures spread around the world and become more connected

Question 6

Globalisation example

Answer 6

Watching American TV shows or using TikTok in the UK—media from one country is shared globally

Question 7

Cultural
Imperialism

Answer 7

When one culture (usually from a powerful country) dominates others through media

Question 8

Cultural Imperialism Example

Answer 8

Hollywood films being more popular than local films in many countries, influencing fashion, language, and values