Information Motivation Behavioral Skills Model

Question 1

What is IMB

Answer 1

Developed to address problems with HIV prevention programs. It’s a model of health behavior change for skill dependent prevention behaviors

Question 2

Three constructs

Answer 2

Informational, motivational and behavioral skills can be dealt with in isolation or interrelated. I’ll share a set of causal relationships

Behavior is often scale dependent, skills are a product of information and motivation, motivation include attitudes and beliefs about the scale and behavior.

Five pathways

Question 3

Types of motivation

Answer 3

Intrinsic or extrinsic

Question 4

IMB approach

Answer 4

Elicitation- assessment of existing health promotion information motivation and behavioral skills
Intervention- design targeted intervention to address these
Evaluation

Question 5

Strengths of IMB

Answer 5

Generalizable

Good evidence for its affects on behavior change

Question 6

Limitations of IMB

Answer 6

Only few studies

Role of the information construct is inconsistent in predicting behavior