Insight unit. 6

Question 1

All of the advertisements, posters, billboards, etc. that are created to promote a product or service at a particular time.

Answer 1

advertising campaign

Question 2

a long, narrow advertisement on a website.

Answer 2

banner

Question 3

a large board near a road where advertisements are put.

Answer 3

billboard

Question 4

the general impression that a product, company, organization, etc. gives to people.

Answer 4

brand image

Question 5

a small advertisement that you put in a newspaper if you want to buy or sell sth, employ sb, find flat etc.

Answer 5

classified ad

Question 6

an advertisement on tv or on the radio

Answer 6

commercial

Question 7

a person who buys things or uses services

Answer 7

consumer

Question 8

to plan and make a drawing of how sth will be made.

Answer 8

design

Question 9

the architect showed us her design for the new home.

Answer 9

design

Question 10

to put sth in a place where people will see it or were it will attract attention.

Answer 10

display

Question 11

an arrangement of things in a public place for people to see.

Answer 11

display

Question 12

a public statement that you give official support or agreement to a plan, statement, decision,etc.

Answer 12

endorsement

Question 13

something that has happend to you (often something unusual or exciting)

Answer 13

experience

Question 14

to have something happend to you; to feel

Answer 14

experience

Question 15

a small sheet of paper that advertises a product or an event and is given to a large number of people

Answer 15

flier

Question 16

small amounts of products that you don’t have to pay for, which are given to you to test, try out, taste, etc.

Answer 16

free samples

Question 17

a type of large thin book with a shiny paper cover that you can buy every week or month containing articles, photographs, etc. often on a particular topic

Answer 17

glossy magazine

Question 18

most of; the majority of

Answer 18

great part of

Question 19

the people and activities involved in producing sth, providing a service, etc.

Answer 19

industry

Question 20

to have an effect on or power over sb/sth. so that he/she/it changes

Answer 20

influence

Question 21

the power to affeect change or control sb/sth

Answer 21

influence

Question 22

information that a person has who knows a lot about a group or an organization because they are part of it.

Answer 22

insider knowledge

Question 23

a short tune that is easy to remember, often used in advertising

Answer 23

jingle

Question 24

to start sth. new or to show sth for the first time.

Answer 24

launch

Question 25

a printed symbol or design that a company or an organization uses as its special sign.

Answer 25

logo

Question 26

products that are beautiful and very expensive

Answer 26

luxury goods

Question 27

the largest number or part of a group of people or things

Answer 27

(vast) majority

Question 28

to make something in large quantities using machines

Answer 28

manufacture

Question 29

a country , an area or a group of people that buys sth; the number of people that buy sth.

Answer 29

market

Question 30

to sell sth with the help of advertising.

Answer 30

market

Question 31

a company that creates advertising for other companies' products

Answer 31

marketing agency

Question 32

very big

Answer 32

massive

Question 33

the smaller number or part of a group; less than half

Answer 33

(tiny) majority

Question 34

not very large

Answer 34

modest

Question 35

extremely great or strong

Answer 35

overwhelming

Question 36

to make sb do sth by giving them good reasons

Answer 36

persuade

Question 37

an advertisement that appears on your computer screen suddenly while your browsing the internet

Answer 37

pop-up ad

Question 38

something that you give to sb or recieve from sb

Answer 38

present

Question 39

to show sth that you have prepared to people.

Answer 39

present

Question 40

the money that you make when you sell sth for more than it costs

Answer 40

profit

Question 41

a written or spoken statement or agreement that you will or will not do sth

Answer 41

promise

Question 42

to say definetly that you will do or no do sth or that sth will happen

Answer 42

promise

Question 43

to advertise sth in order to increase its sales or make it popular

Answer 43

promote

Question 44

a part or share of a whole

Answer 44

(large) proportion

Question 45

something that you buy

Answer 45

purchase

Question 46

a sum of money that is paid back to you, especially because you have paid too much or you are not happy with sth you have bought

Answer 46

refund

Question 47

to pay sb back a sum of money, especially bevause they have paid too much or they are not happy with sth they have bought.

Answer 47

refund

Question 48

to do detailed and careful study of sth to find out more information about it

Answer 48

research

Question 49

detailed and careful study of sth to find out more information about it

Answer 49

research

Question 50

a person or company that sells goods to the public

Answer 50

retail

Question 51

a possibility of sth dangerous or unpleasant happening; a situation that could be dangerous or have a bad result

Answer 51

risk

Question 52

to do sth that may mean that you get into a situation which is unpleasent for you

Answer 52

risk

Question 53

a small number or amount of sb/sth that is looked at, tested, examined, etc. to find out what the rest is like

Answer 53

sample

Question 54

to try a small amount of sth to see what it is like

Answer 54

sample

Question 55

a quantity or number of sth that is important or large enough to be noticed or to have effect

Answer 55

significant amount

Question 56

a short phrase that is easy to remember and that is used in politics or advertising

Answer 56

slogan

Question 57

advertising material sent by email to people who have not asked for it

Answer 57

spam

Question 58

a low price for sth in a shop, usually for a short time

Answer 58

special offer

Question 59

the practice of promoting products in a way that does not appear to be advertising, such as by product placement (=showing products in films or television programmes)

Answer 59

stealth marketing

Question 60

to try to have an effect on a particular group of people

Answer 60

target

Question 61

a general change or development

Answer 61

trend

Question 62

to persuade sb to do sth by making them believe sth that is not true

Answer 62

trick

Question 63

(informal) very big

Answer 63

whopping