Integrated Marketing mix Flashcards
(3 cards)
1
Q
What is Integrated marketing mix?
A
Integrated marketing mix is a strategic approach adopted by a business to incorporate communications and interactive experiences to its largest audiences while adopting all the marketing mix elements.
2
Q
Importance of Integrated marketing mix
A
- Accessibility of larger audience
- Enhanced brand loyalty
- Improved effectiveness
- Enhanced customer experience
3
Q
Influences of marketing mix
A
- Position in the product life cycle
- The Boston Matrix
- Marketing objectives
- The target market
- Competition
- Budgets
- Staff turnover
- External factors
