Intensification Flashcards
(12 cards)
1
Q
1
A
Present the product and the satisfaction it gives bluntly, with a complete description of its appearance or results
2
Q
2
A
Put the claims into action – show exactly how the product delivers benefits
3
Q
3
A
Bring in the reader – describe what will happen to him the first day he owns the product
4
Q
4
A
Show him how to test your claims
5
Q
5
A
Stretch out your benefits over time – show the product at work over not just hours, but months
6
Q
6
A
Bring in an audience – each new member brings a fresh perspective (e.g. testimonials)
7
Q
7
A
Compare to the competition
8
Q
8
A
Accentuate the problem, then apply the salve (i.e. your product’s solutions)
9
Q
9
A
Show how easy it is to get the benefits
10
Q
10
A
Use metaphor, analogy
11
Q
11
A
Summarize
12
Q
12
A
Put your guarantee to work
