Internal analysis Flashcards

1
Q

Value chain primary activities

A

Inbound logistics
Operations
Outbound logistics
Marketing and sales
Service

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2
Q

Support activities (VC)

A

Add value indirectly by supporting primary activities

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3
Q

Resource based view assumptions

A

Heterogeneous resources
Resources are not perfectly mobile

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4
Q

Resource based view

A

Using a bottom up approach explains competitive advantage using resources and capabilities of a firm

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5
Q

VRIO

A

Value
Rarity
Inimitability
Organisational support

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