International Business Final Exam Flashcards

(96 cards)

1
Q

Strategy

A

a planned set of actions that managers take to make the best use of the firm’s resources (land, labor, capital) and core competencies, to gain a competitive advantage (above avg. profit)

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2
Q

Strategy Involves:

A

SWOT analysis
Decisions
- customers to target
- What product lines to offer
- how best to contend with competitors
- how generally to configure and coordinate the firm’s activities around the world

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3
Q

International Strategy

A

Strategy carried out in two or more countries

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4
Q

Managers develop international strategies to:

A

Allocate scarce resources
Configure value-adding activities on a worldwide scale
Participate in major markets
implement valuable partnerships abroad
engage in competitive moves in response to foreign rivals

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5
Q

To become a globally competitive enterprise the firm should strive for three strategic objectives

A

Efficiency
Flexibility
learning

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6
Q

Efficiency

A

Lower the cost of the firm’s operations and activities on a global scale

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7
Q

Flexibility

A

the agility to manage diverse country-specific risks and opportunities by tapping resources in individual countries and exploiting local opportunities

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8
Q

Learning

A

Develop the firm’s products, technologies, capabilities, and skills by internalizing knowledge gained from international ventures

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9
Q

Essentials of successful global firms

A
  1. Visionary leadership
  2. Organizational culture
  3. Organizational processes
  4. Organizational structure
  5. strategy
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10
Q

Visionary leadership

A

A quality of senior management that provides superior strategic guidance for managing efficiency, flexibility, and learning

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11
Q

VL International mindset and cosmopolitan values:

A

Openness to, and awareness of, diversity across cultures

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12
Q

VL Willingness to commit resources:

A

Financial, human, and other resources

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13
Q

VL Strategic vision:

A

Articulating what the firm wants to be in the future and how it will get there

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14
Q

VL willingness to invest in human assets:

A

Emphasizing the use of foreign nationals, promoting multi-country careers, and training to develop international “supermanagers”

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15
Q

Organizational culture

A

the pattern of shared values, behavioral norms, systems, policies, and procedures that employees learn and adopt
-employees acquire the culture as the correct way to perceive, think, feel, and behave
-usually derives from the influence of founders and via firm history
-management should seek to build a global organization culture
+values of global perspective, cross-cultural skills, firm ethics and language, interdependence between headquarters and subsidiaries

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16
Q

Organizational processes

A

Managerial routines, behaviors, and mechanisms for:
-collecting information
-ensuring quality control
-payment systems
-internal coordination via global teams and global information systems

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17
Q

Strategy

A

Multi-domestic industry:
-and industry where competition takes place on a country-by-country basis
-firm specialization to meet specific conditions in each country (food, fashion, publishing)
-firm adaptation of its products and services is key to meet differences country characteristics

Global Industry:
-An industry where competition is on a regional or worldwide basis
-Customer need vary little from country to country
-Firm can offer more standardized offerings

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18
Q

Global Versus Local

A

Global integration
-coordination of a firm value chain activities across multiple countries
-take advantage of similarities
-standardize products and services
compete on regional or worldwide basis
-Goal: to achieve worldwide efficiency, synergy, and cross-fertilization of ideas

Local responsiveness
-Meet specific needs of buyers in individual countries
-firm adapts to customer needs and the competitive environment
-local managers can adjust marketing, practices, and offerings as needed
-Goal: to maximize sales and market share via local responsiveness

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19
Q

Integration-responsiveness framework

A

summarizes the balance between two basic strategic needs:
-to integrate value chain activities globally
-to create products and practices responsive to local market needs

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20
Q

Four strategies emerging from Integration-responsiveness framework
(Graph)

A

Global strategy
Transnational strategy
Home replication strategy
Multidomestic strategy

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21
Q

Home replication strategy

A

International business separate from domestic business
expansion abroad opportunity for incremental sales
products designed for domestic market and sold abroad
little interest in foreign markets
little knowledge to flow from foreign operations (one-way)

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22
Q

Multidomestic strategy

A

Firms develop subsidiaries in each foreign market
local managers able to operate as market requires
products adapted to suit local needs
independent operations to a great extent

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23
Q

Global strategy

A

HQ has control over all country operations
Goal to maximize efficiency, learning, and integration worldwide
products, marketing, operations standardized
R&D, manufacturing, and marketing often concentrated at HQ
view world as one large marketplace

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24
Q

Transnational strategy

A

coordinated approach mixing local responsiveness and global efficiency
combine advantages of multidomestic and global strategies
Flexible approach
-standardize where feasible
-adapt where appropriate
very challenging approach

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Transnational strategy and IKEA
- some 90% of the product line is identical across more than two dozen countries. IKEA modifies some furniture offerings to suit tastes in individual countries -An overall, standardized marketing plan is centrally developed at the firms headquarters in sweden, but is implemented with local adjustments -Management decentralizes some decision-making to local stores, such as product displays and language to use in advertising
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Organizational Structure
The reporting relationship inside the firm, "the boxes and lines" that specify the linkages among people, functions, and processes, allowing the firm to carry out its operations -export department -international division -geographic area structure -product structure -functional structure global matrix structure
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Export department
-closely aligned with home replication strategy -unit of firm changes with export operations; resource commitment small -little involvement with foreign operations due to use of intermediaries
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International division
-all international activities run by one division of the firm -increased focus on international -greater managerial expertise -can fire competition between international and domestic units
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Geographic area structure
-management and control pushed to individual geographic regions -rather standardized products within regions -greater responsiveness to regional customer needs -regional versus worldwide focus, may loose efficiencies
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Product structure
-organized based on product lines -each product division responsibilities for producing and marketing products worldwide -product expertise and knowledge sharing duplication of some company activities (R&D,ACCR,HR)
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Functional structure
Organized by functional area  Some HQ staff aids in coordinating activities  Challenging for coordination
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Matrix Structure
Blends geographic, product and functional structures  Goal is to gain the benefits of global strategy and responsiveness  Emphasizes interorganizational learning and knowledge sharing  Dual reporting – not good  High level of complexity
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Foreign Market Entry Strategies
Importing or global sourcing exporting countertrade foreign direct investment Collaborative ventures Licensing Franchising
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Importing or global sourcing
Procurement of products and services from foreign sources
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Exporting
Producing products or services in one country (often the producer’s home country), and selling and distributing them to customers in other countries.
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Countertrade
International transaction in which all or partial payments are made in kind rather than cash. The firm receives other products in payment
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Foreign direct investment
(F D I) implies establishing a presence in the foreign market by investing capital and securing ownership of a factory, subsidiary, or other facility there
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Collaborative ventures
include joint ventures in which the firm makes similar equity investments abroad, but in partnership with another company
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Licensing
the firm allows a foreign partner to use its intellectual property in return for royalties or other compensation
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Franchising
is common in retailing. McDonalds, Dunkin’ Donuts, Century 21 Real Estate, and many others have used franchising to internationalize worldwide.
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Factors to consider when choosing a Foreign Market Entry Strategy
1.Goals and objectives 2. Control 3. Firm resources and capabilities 4. Risk 5. Conditions in the target country 5. Competition 6. Partners 7. Value-adding activities 8. Strategic importance 9. Characteristics of product or service
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Global Market opportunity
A favorable combination of circumstances, locations, or timing that offer prospects for exporting, investing, sourcing, or partnering in foreign markets. Typical opportunities include the option to:  Sell/market products and services;  Establish factories or other production facilities to make offerings more competently or cost-effectively;  Procure (source) raw materials or components, services of lower cost or superior quality; and  Enter collaborative arrangements with foreign partners.
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SIX TASKS OF GLOBAL MARKET OPPORTUNITY ASSESSMENT (GMOA)
1.Analyze organizational readiness to internationalize. 2. Assess the suitability of the firm’s products and services for foreign markets. 3. Screen countries to identify attractive target markets. 4. Assess the industry market potential, or the market demand, for the product(s) or Service(s) in selected target markets. 5. Choose qualified business partners, such as distributors or suppliers. 6. Estimate company sales potential for each target market.
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1. Organizational Readiness
(internal to the firm) Assessing a firm’s readiness involves examining company strengths and weaknesses for international business, by evaluating availability in the firm of key factors, such as:  Appropriate financial and tangible resources.  Relevant skills and competencies.  Management’s commitment to internationalization.  Eliminate deficiency that hinder achieving firm goals
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2. Product suitability
Assessing suitability of the firm’s products and services for foreign markets is achieved through evaluating the fit between the offerings and foreign customer needs for each possible target market:  Identify factors that may hinder market potential.  Determine how the offering may need to be adapted to the market.  Assess offering in terms of foreign customers characteristics, laws and regulations, channel intermediary requirements and the nature of competitors.
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PRODUCTS WITH THE BEST FOREIGN SALES PROSPECTS
Sell well in the domestic market. For example, Microsoft Xbox, wireless headphones. * Cater to universal needs. Such as a cancer drug, an energy efficient refrigerator. * Address a need not well served in foreign markets. For example, mutual funds, mini notebooks. * Address a new or emergent need abroad. For example, a major earthquake creates urgent need for portable housing; A I D S in Africa creates need for drugs and medical supplies
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3. Country Screening
Screen countries to identify target markets.  Goal is to reduce the number of countries to those that hold the best potential (5 or 6)
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For country screening Assess each country regarding
 Size and growth rate  Market intensity (customer buying power)  Consumption capacity (size and growth rate of the middle class)  Country’s receptivity to imports  Infrastructure for doing business  Economic freedom  Country risk
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Specific considerations
Cultural similarity with target market may matter. Some firms target countries that are “psychically” similar in terms of language and culture. * Nature of information sought varies with product and industry. For farming equipment, consider countries with much agricultural land and farmers with higher incomes. For semiconductors, target countries that manufacture computers. * Targeting a region may make sense. For example, the European Union, Latin America.
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how to go about screening markets
1. Gradual elimination - start with list of countries and narrow list by increasingly specific info (macro to micro level analysis) 2. Indexing and ranking -firms assign scores to countries based on their overall market attractiveness -Attractiveness is based on a set of market-potential indicators and a ranking of each country in the indicators
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Country screening for FDI
-Researchers who attempt to identify the best locations for FDI consider these: -long term growth prospects for growth and sizeable returns -cost of doing business, based on variable infrastructure, tax rates, wages, and worker skills -country risk, including regulatory, financial, political, and cultural barriers, intellectual property protections -competitive environment -government incentives such as tax holidays, subsidized training, grants, or low-interest loans
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Country screening for global sourcing
Global sourcing is the practice of procuring finished products, intermediate goods, and services from suppliers locates abroad Look at factors such as: -cost and quality of inputs -stability of exchange rates -reliability of suppliers -presence of workforce with superior skills
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4. Assess Industry Market potential
The firm estimates the most likely share of sales that can be achieved in each target country, including consideration of market entry barriers. Firm should develop a 3 to 5-year forecast of industry sales.
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Assess industry market potential in each market by examining such criteria as:
-Size and growth rate of the market, and industry trends. – Tariff and nontariff trade barriers to market entry. – Standards and regulations that affect the industry. – Availability and sophistication of distribution. – Unique customer requirements and preferences. – Industry-specific market potential indicators.
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Methods for estimating market potential
simple trend analysis-aggregate production monitoring key industry specific indicators- industry drivers of market demand monitoring key competitors- sales levels and market potential following key customers around the world- likely sales in industry that firm supplies tapping into supplier networks- assessing sales and competitor activity attending international trade fairs- learning market characteristics and sales potential
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5. Choose foreign business partners
The firm decides on...  the type of foreign business partner  determines what value-adding activities must be performed by foreign business partners  clarifies ideal partner qualifications  assesses and selects partners based on criteria such as industry expertise, commitment to the venture, access to distribution channels, financial strength, quality of staff, and appropriate facilities.  then crafts an appropriate market entry strategy
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6. estimate company sales potential
The firm estimates the most likely share of industry sales that the company can achieve over a specific period of time  Develop a 3 to 5 year forecast of its own sales in the target market  Forecast takes into account a range of factors (distribution, partner capabilities, competition, pricing, risk tolerance of senior managers)  Determine the factors that will influence company sales potential
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FDI and collaborative ventures
FDI International collaborative venture Joint venture
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FDI
Strategy in which the firm establishes a physical presence abroad by acquiring productive assets such as capital, technology, labor, land, plant, and equipment.
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International collaborative venture
A cross-border business alliance in which partnering firms pool their resources and share costs and risks of a venture
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Joint venture
A form of collaboration between two or more firms to create a jointly-owned enterprise
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Factors relevant to selecting to selecting locations for FDI
Market factors Human resource factors Infrastructural Factors Political and government factors Profit retention factors Legal and regulatory factors Economic factors
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Key features/ Characteristics of FDI
1. Represents substantial resource commitment. 2. Implies local presence and operations. 3. Firms invest in countries that provide specific comparative advantages. 4. Substantial risk and uncertainty. 5. Direct investors deal more intensively with specific social and cultural variables in the host market
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FDI provides Economies of Scale
Falling fixed costs Managerial resource efficiencies Specialization of labor Financial economies
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Falling fixed costs
Many industries and productive tasks have high per-unit fixed costs that decline the more the task is performed. F D I helps concentrate production and/or results in high sales volumes.
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Managerial resource efficiencies
Highly international firms employ a relatively fixed number of headquarters staff across more subsidiaries and affiliates
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Specialization of labor
F D I facilitates hiring more specialized workers, which increases efficiencies
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Financial economies
Large firms with extensive international operations usually can access capital at lower cost
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Types of FDI Greenfield Investment vs. M&As
Greenfield Investment vs. M&As Greenfield investment: The firm invests to build a new manufacturing, marketing or administrative facility, as opposed to acquiring existing facilities. Merger: Special type of acquisition in which two firms join to form a new, larger company. Acquisition: Direct investment or purchase an existing company or facility.
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Types of FDI Nature of Ownership
Equity participation: Acquisition of partial ownership in an existing firm. Wholly owned direct investment: Investor fully owns the foreign assets Equity joint ventures: Partnership in which a separate firm is created through the investment of assets by two or more parent firms that gain joint ownership of a new legal entity.
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Types of FDI Level of Integration
Vertical integration: The firm owns, or seeks to own, multiple stages of a value chain for producing, selling, and delivering a product. E.g., Toyota owns some Toyota car dealerships around the world. Ford once owned steel mills that produced steel used to make Ford cars. Horizontal integration: Arrangement whereby the firm owns, or seeks to own, the activities involved in a single stage of its value chain. E.g., Microsoft acquired a Montreal-based firm that makes software used to create movie animation.
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International Collaborative Venture
A partnership between two or more firms. * Includes equity joint ventures and non-equity, project-based ventures. * Sometimes called partnerships or strategic alliances. * Collaboration helps overcome the often substantial risk and high costs of international business. It makes possible the achievement of projects that exceed the capabilities of the individual firm.
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Organizing Framework
Corporate governance: -Ethics -Corporate social responsibility -sustainability
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Corporate governance
is the system of governance, which maximizes shareholder wealth and minimizes managerial opportunism, thus enabling ethical behaviors, CSR and sustainability Done via: * Set values that guides employees Code of Ethics * Set the ground rules for guiding behavior Code of Conduct
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Managerial opportunism
managers taking advantage for own-selfish needs
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Ethics
Ethics are moral principles and values that govern the behavior of people, firms, and governments, regarding right and wrong.
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Corruption
is the abuse of power to achieve illegitimate personal gain.  Corruption is a major or severe concern in the global activities of a large proportion of M N E s.
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Bribery
is common and may take the form of grease payments, small inducements intended to expedite decisions and transactions, or gain favors.
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Inappropriate Corporate Conduct
EX: Falsify or misrepresent contracts or official documents.  Pay or accept bribes, kickbacks, or inappropriate gifts.  Tolerate sweatshop conditions or abuse employees.  Do false advertising or other deceptive marketing.  Engage in deceptive or discriminatory pricing.  Deceive or abuse intermediaries in the channel.  Undertake activities that harm the natural environment.
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Intellectual property and infringement challenges
International patents and protections  Intellectual Property Rights (IP) – ideas or works that individuals or firms create including:  Trademarks – distinctive signs and indicators that firms use to identify their products or services  Copyrights – grant protections to the creators of music, art, books, software, movies and tv shows  Patents – confer exclusive right to manufacture, use, or sell products or processes  IP infringement comes in the form of piracy and counterfeiting, unauthorized reproduction or use of copyrighted or patented work for financial gain.
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Other challenges
Fair competition unfair competition
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Fair competition
A free market whereby all players operate on a level paying field  Firms (competitors) compete on price, service, product offerings, etc. versus engaging in unfair practices (predatory pricing
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Unfair competition
Predatory Pricing Dumping Tacit collusion deceptive pricing
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Predatory Pricing
direct attempt to buy a major competitor to drive other companies out of business by setting prices unrealistically low
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Dumping
selling goods below costs in another country or pricing a product in one country lower than the price of the product in another country. The goal is to capture market share in the country with the low price (drive out competition)
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Tacit collusion
actions that one firm takes that does not solicit a response from its competitor(s); hence they (unspoken) agree to not compete (avoiding the opportunity to price cut)
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Deceptive Pricing
a marketer promotes one price, yet due to hidden fees, add-ons and such, the actual price is much higher
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Improper ethical behavior may result when...
Top management sets goals and incentives aimed at promoting good outcomes (e.g., profits) that instead encourage bad behaviors. * Employees overlook unethical behavior in others because of peer pressure or self-interest. * Managers tolerate lower ethical standards in value-chain activities performed by suppliers or third-party firms. * Unethical practices are allowed to accumulate in the firm slowly over time. * Bad means are justified by good ends.
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The value of ethical behavior
Ethical behavior is simply the right thing to do.  Often prescribed within laws and regulations.  Demanded by customers, governments, and the news media. Unethical firms risk attracting unwanted attention.  Ethical behavior is good business, leading to enhanced corporate image and selling prospects. The firm with a strong reputation is advantaged in hiring and motivating employees, partnering, and dealing with foreign governments.
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Variations in Ethical Standards
Ethical standards vary from country to country In China, counterfeiters may publish translated versions of imported books without compensating the original publisher or authors. * In parts of Africa, accepting expensive gifts from suppliers is acceptable. * In the United States, C E O compensation is often 100 times greater than that of low-ranking subordinates. * Finland and Sweden ban advertising aimed at children, but the practice is accepted in other parts of Europe.
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Relativism
is the belief that ethical truths are not absolute but differ from group-to-group; according to this perspective, a good rule is, “When in Rome, do as the Romans do.
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normativism
is a belief that ethical behavioral standards are universal, and firms and individuals should seek to uphold them consistently around the world. (United States)
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Ethical Dilemma
Imagine you are a manager and visit a factory owned by an affiliate in Colombia, and discover the use of child labor in the plant.  You are told that without the children’s income, their families might go hungry. If the children are dismissed from the plant, they will likely turn to other income sources, including prostitution or street crime.  What should you do? Make a fuss about the immorality of child labor, or look the other way?
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Corporate social responsibility
Corporate social responsibility (C S R): Operating a business to meet or exceed the ethical, legal, commercial, and public expectations of customers, shareholders, employees, and communities.  Helps recruit and keep good employees.  Can help differentiate the firm and enhance its brands.  Cuts costs, as when the firm reduces packaging, recycles, cuts energy usage, and minimizes waste in operations.  Helps the firm avoid increased taxation, regulation, or other legal actions by local government authorities.
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Sustainability
Meeting humanity’s needs without harming future generations. The sustainable firm pursues three types of interests:  Economic interests refer to the firm’s economic impact on the localities where it does business, such as regarding job creation, wages, and public works.  Social interests refer to how the firm performs relative to social justice, such as avoiding the use of child labor, sweatshops, as well as providing employee benefits.  Environmental interests refer to the extent of the firm’s impact and harm to the natural environment.
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Examples of sustainable practices
Beneficial agricultural practices that do no harm.  Water conservation. Clean water is scarce worldwide.  Air quality protection.  Reduced energy and fuel consumption.  Increased use of solar and wind energy.  Improved work processes that improve sustainability reduce costs and support the natural environment.