International Business Final Exam Flashcards
(96 cards)
Strategy
a planned set of actions that managers take to make the best use of the firm’s resources (land, labor, capital) and core competencies, to gain a competitive advantage (above avg. profit)
Strategy Involves:
SWOT analysis
Decisions
- customers to target
- What product lines to offer
- how best to contend with competitors
- how generally to configure and coordinate the firm’s activities around the world
International Strategy
Strategy carried out in two or more countries
Managers develop international strategies to:
Allocate scarce resources
Configure value-adding activities on a worldwide scale
Participate in major markets
implement valuable partnerships abroad
engage in competitive moves in response to foreign rivals
To become a globally competitive enterprise the firm should strive for three strategic objectives
Efficiency
Flexibility
learning
Efficiency
Lower the cost of the firm’s operations and activities on a global scale
Flexibility
the agility to manage diverse country-specific risks and opportunities by tapping resources in individual countries and exploiting local opportunities
Learning
Develop the firm’s products, technologies, capabilities, and skills by internalizing knowledge gained from international ventures
Essentials of successful global firms
- Visionary leadership
- Organizational culture
- Organizational processes
- Organizational structure
- strategy
Visionary leadership
A quality of senior management that provides superior strategic guidance for managing efficiency, flexibility, and learning
VL International mindset and cosmopolitan values:
Openness to, and awareness of, diversity across cultures
VL Willingness to commit resources:
Financial, human, and other resources
VL Strategic vision:
Articulating what the firm wants to be in the future and how it will get there
VL willingness to invest in human assets:
Emphasizing the use of foreign nationals, promoting multi-country careers, and training to develop international “supermanagers”
Organizational culture
the pattern of shared values, behavioral norms, systems, policies, and procedures that employees learn and adopt
-employees acquire the culture as the correct way to perceive, think, feel, and behave
-usually derives from the influence of founders and via firm history
-management should seek to build a global organization culture
+values of global perspective, cross-cultural skills, firm ethics and language, interdependence between headquarters and subsidiaries
Organizational processes
Managerial routines, behaviors, and mechanisms for:
-collecting information
-ensuring quality control
-payment systems
-internal coordination via global teams and global information systems
Strategy
Multi-domestic industry:
-and industry where competition takes place on a country-by-country basis
-firm specialization to meet specific conditions in each country (food, fashion, publishing)
-firm adaptation of its products and services is key to meet differences country characteristics
Global Industry:
-An industry where competition is on a regional or worldwide basis
-Customer need vary little from country to country
-Firm can offer more standardized offerings
Global Versus Local
Global integration
-coordination of a firm value chain activities across multiple countries
-take advantage of similarities
-standardize products and services
compete on regional or worldwide basis
-Goal: to achieve worldwide efficiency, synergy, and cross-fertilization of ideas
Local responsiveness
-Meet specific needs of buyers in individual countries
-firm adapts to customer needs and the competitive environment
-local managers can adjust marketing, practices, and offerings as needed
-Goal: to maximize sales and market share via local responsiveness
Integration-responsiveness framework
summarizes the balance between two basic strategic needs:
-to integrate value chain activities globally
-to create products and practices responsive to local market needs
Four strategies emerging from Integration-responsiveness framework
(Graph)
Global strategy
Transnational strategy
Home replication strategy
Multidomestic strategy
Home replication strategy
International business separate from domestic business
expansion abroad opportunity for incremental sales
products designed for domestic market and sold abroad
little interest in foreign markets
little knowledge to flow from foreign operations (one-way)
Multidomestic strategy
Firms develop subsidiaries in each foreign market
local managers able to operate as market requires
products adapted to suit local needs
independent operations to a great extent
Global strategy
HQ has control over all country operations
Goal to maximize efficiency, learning, and integration worldwide
products, marketing, operations standardized
R&D, manufacturing, and marketing often concentrated at HQ
view world as one large marketplace
Transnational strategy
coordinated approach mixing local responsiveness and global efficiency
combine advantages of multidomestic and global strategies
Flexible approach
-standardize where feasible
-adapt where appropriate
very challenging approach