Internationalization Strategies

Question 1

Global Strategy

Answer 1

• Different locations, same approach
• Globalisation/Standardisation Advantages high
  -Localisation/Differentiation Advantages low
• You can sell product for everyone and everywhere, for example IPhone, IPad

Question 2

Transnational Strategy

Answer 2

• One brand make same stuff but different advertisement for every country
• Globalization / Standardization Advantages high
• Localization / Differentiation Advantages high

Question 3

International Strategy

Answer 3

• you produce in one country, or took your business model and did the same in another country, than you sale the same product abroad, Export
• Globalization / Standardization Advantages low
• Localization / Differentiation Advantages low
• Only limited benefits

Question 4

Multinational Strategy

Answer 4

• different locations, different approach
• Globalization / Standardization Advantages low
• Localization / Differentiation Advantages high
• for example IKEA sell dark kitchens in USA, but light kitchens in Germany