interviews

Question 1

What is a structured interview?

Answer 1

Essentially a questionnaire given face to face

Question 2

Evaluate structured interviews

Answer 2

✅
1) standardised (reliable)

2) used for large scale social surveys

3) interviewer can explain and clarify questions

4) can get a higher response rate

❌
1) more expensive than questionnaires

2) interviewer cannot ask follow up questions/for more details

Question 3

What is an unstructured interview?

Answer 3

Informal, with no rigid structure for interviewers to follow

Question 4

Evaluate unstructured interviews

Answer 4

✅
1) flexible

2) good for researching sensitive issues

3) open ended questions give qualitative data (validity)

❌
1) interviewers need more skills (more expensive)

2) used for smaller samples, not representative

3) longer and take more time to write up