Intro to EM Final

Question 1

Define the ecology of media.

Answer 1

The science of the relationships between media and their users

Question 2

List the 4 Laws of Media discussed in class.

Answer 2

What does the medium extend
What does the medium make obsolete
What does the medium reverse into
What does the medium retrieve

Question 3

What were the 4 effects of the printing press?

Answer 3

Made people more individualistic, objective, and abstract, as well as concreting thinking.

Question 4

What are the implications if your church web page doesn’t show up on the first two pages of search results?

Answer 4

People will not visit your church based on your website

Question 5

What are the implications if people do visit your website but it gives a poor impression of your church?

Answer 5

People will never visit your church based on your website, A friend will have to convince the visitor that the service is better than the church

Question 6

Define Ideographic Alphabet

Answer 6

A seemingly meaningless arrangement of squiggles and dots used to create meaning.

Question 7

Define Pictorial Alphabet

Answer 7

Pictorial characters that can represent entire ideas, phrases or words.

Question 8

Define presentation software

Answer 8

Software used to create a sequence of text and graphics, and often audio and video, to accompany a speech or public presentation.

Question 9

Define word processor

Answer 9

The production, storage, and manipulation of text on a computer.

Question 10

Define spreadsheet software.

Answer 10

An electronic document in which data is arranged in the rows and columns of a grid and can be manipulated and used in calculations.

Question 11

Order the steps for building a web page.

Answer 11

Find a host
Secure a domain name
Plan your site
Build and launch

Question 12

Choose the best description for ‘The Flamingo Effect’

Answer 12

We become what we behold.

Question 13

Another effect of the printing press, as discussed in class, was that Protestants became preoccupied with getting their _____ straight

Answer 13

doctrine

Question 14

What are the 7 things that make up a brand?

Answer 14

Headlines, targets, vision,means, who, values, mission.

Question 15

Complete the following quote by Seth Godin. “Your brand is a _____, a set of…”

Answer 15

Your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.

Question 16

Your ability to brand your church does not replace the responsibility you have to ______, your _____, and you are _____________.

Answer 16

Bible, Peers, Leading To Follow God

Question 17

What is your mission often founded in?

Answer 17

Biblical principles.

Question 18

Define headlines.

Answer 18

Your subtitle or catch phrase.

Question 19

Define target.

Answer 19

Who you are trying to reach.

Question 20

Define vision.

Answer 20

What you see for your church or ministry

Question 21

Define means.

Answer 21

How you will accomplish what you see and what you will do.

Question 22

Define values

Answer 22

A set of core beliefs established and held by your church or ministry.

Question 23

Define who

Answer 23

Definition of you as a church or ministry.

Question 24

Define mission

Answer 24

What you are going to do (often found in Biblical principles)

Question 25

The form is defined as

Answer 25

A positive element, a solid thing or object

Question 26

The space is defined as

Answer 26

The ground on which the form becomes figure.

Question 27

The space between and around the form is called white-space (although it's not always white).

Answer 27

True

Question 28

The relationship between form and space do not create meaning.

Answer 28

False

Question 29

How do we distinguish between form and space?

Answer 29

Contrast

Question 30

How do we distinguish between form and space?

Answer 30

Contrast

Question 31

Space + Logic = Visual Logic

Answer 31

True

Question 32

What is NOT an element of design?

Answer 32

Balance

Question 33

What is NOT a principle of design?

Answer 33

Line

Question 34

Define the principle of balance.

Answer 34

Occurs when all the design elements are equally distributed through the design.

Question 35

Define the principle of unity.

Answer 35

Achieved when all the design elements relate to one another and project a sense of completeness.

Question 36

Define the principle of emphasis.

Answer 36

Indicates the most important element on the page based on the message.

Question 37

Define the principle of rhythm.

Answer 37

Pattern created by repeating elements.

Question 38

Who owns the most the most shares of search engines?

Answer 38

Google

Question 39

If your church had to choose ONE social media platform to focus on, which should it be?

Answer 39

Facebook.

Question 40

What are the three things looked at (by search engines) when considering page rank in results pages?

Answer 40

A. What you say about you B. What others say about you C. What you leverage D. All of the above

Question 41

Which is NOT a reason your church should be on social media according to our guest lecturer?

Answer 41

The entire world is on the internet

Question 42

What does SEO stand for?

Answer 42

Search Engine Optimization.

Question 43

What 3 components go into crafting the TITLE of your web page?

Answer 43

Who we are - what we are- where we are.

Question 44

What 2 components go into crafting the DESCRIPTION of your web page?

Answer 44

Unique value for user - call to action.

Question 45

Select the best definition for the META TAG.

Answer 45

Snippets of text that describe a page's content.

Question 46

Why should you assign a hashtag to an event you are promoting?

Answer 46

Creates a searchable text surrounding your event.

Question 47

You should not promote your event more than you pray for your event.

Answer 47

True.

Question 48

Media is neither good nor evil, but is neutral.

Answer 48

False.

Question 49

The forms of media & technology, regardless of their content, cause profound changes in church and culture.

Answer 49

True

Question 50

Content and medium are

Answer 50

Inseparable.

Question 51

Moore's Law states what?

Answer 51

The number of transistors in an integrated circuit will double every two years

Question 52

Define "The Blitz" tactic employed by the media of mass deception.

Answer 52

Sheer volume of repeated messages.

Question 53

Define the tactic "Major Rewrite" employed by the media of mass deception

Answer 53

Revising history to suit the needs of the agenda.

Question 54

Define "The Name Game" tactic employed by the media of mass deception.

Answer 54

Assigning a new name to topics/ideas that will erode positive emotions in the minds of Americans by replacing them with negative ones.

Question 55

Define the tactic "Didn't Moses Build the Ark?" employed by the media of mass deception.

Answer 55

Diversionary tactic to keep distracted from the basics of faith.

Question 56

Define the tactic "That's UnAmerican" employed by the media of mass deception.

Answer 56

Says that to restrict any persons desire is Un-American.

Question 57

Define the tactic "Silence the Lambs" employed by the media of mass deception.

Answer 57

An effort to keep Christians quiet so as not to be seen as intolerant, hateful people.

Question 58

Define the tactic "Say What" employed by the media of mass deception.

Answer 58

Half truths promoted as a widely acknowledged fact.

Question 59

Define the tactic "The Odd Man Out" employed by the media of mass deception.

Answer 59

Effort to make the viewer/listener feel that the Biblical values held are isolated and idiosyncratic.

Question 60

Which is NOT a characteristic of old media?

Answer 60

Objects can be defined numerically as a formal equation or mathematical function.

Question 61

What are the 3 C's of page design?

Answer 61

Composition, Components, Concept.

Question 62

Which is NOT a principle of design?

Answer 62

Line.

Question 63

Define the principle of balance.

Answer 63

Occurs when all the design elements are equally distributed through the design.

Question 64

Define the principle of rhythm.

Answer 64

Pattern created by repeating elements.

Question 65

What are the primary forces that cause changes in our philosophy, theology, culture and ultimately the way we 'do' church?

Answer 65

The forms of media.

Question 66

Select the best definition for the principle of emphasis.

Answer 66

Indicates the most important element on the page based on the message.

Question 67

What are the five parts of the history of the computer?

Answer 67

Abacus, ELectronics, Mini, Micro, Network

Question 68

Define media.

Answer 68

Any and all extensions of our humanity.

Question 69

What are the characteristics of Old Media?

Answer 69

Books, Newspapers, Magazines, Film, Sound Recordings, Radio, TV.

Question 70

Define composition.

Answer 70

How you put, what you put, on the page.

Question 71

Define components.

Answer 71

What you put how you put on the page

Question 72

Define concept.

Answer 72

How all of that flows together, the mood of it, overall theme of the page.