Intro to Microecon Flashcards
(143 cards)
What is the Theory of consumer behavior?
An explanation of how consumers allocate incomes among different goods and services to maximize their well-being.
3 distinct steps for understanding consumer theory’
Consumer preferences,
Budget constraints and Consumer choices
Consumer preferences
A practical way to describe the reasons people may prefer one good to another. We focus on how to describe consumer preferences grafically and algebriacally.
Budget constraints
Constraints that consumers face as a result of limited incomes.
Consumer choices
Given the consumer preferences and income limitations, choices describe how consumers choose to buy combinations of goods and services for maximizing satisfaction/utility.
Market basket (bundles)
A market basket is a list with specific quantities of one or more goods; (a selected mix of goods and services). The choice of a specific market basket is related to preferences, which are subject to change depending on which mix/combination of goods and services offers the highest satisfaction at that point.
Basic assumptions about preferences
Completeness, Transitivity, More>Less
Assumptions about preferences - completeness?
Preferences are assumed to be complete. In other words,
consumers can compare and rank all possible baskets. Thus, for any two
market baskets A and B, a consumer will prefer A to B, will prefer B to A,
or will be indifferent between the two. By indifferent we mean that a person will be equally satisfied with either basket.
Assumptions about preferences - Transitivity?
(related to consistency!!!)
Preferences are transitive. Transitivity means that if a consumer prefers basket A to basket B and basket B to basket C, then the
consumer also prefers A to C. For example, if a Porsche is preferred to a
Cadillac and a Cadillac to a Chevrolet, then a Porsche is also preferred to
a Chevrolet. Transitivity is normally regarded as necessary for consumer
consistency.
Assumptions about preferences - More>less?
Goods are assumed to be desirable—i.e., to
be good. Consequently, consumers always prefer more of any good to less. In
addition, consumers are never satisfied or satiated; more is always better,
even if just a little better.1
This assumption is made for pedagogic reasons;
namely, it simplifies the graphical analysis. Of course, some goods, such
as air pollution, may be undesirable, and consumers will always prefer
less. We ignore these “bads” in the context of our immediate discussion of
consumer choice because most consumers would not choose to purchase
them.
How can consumer preferences be shown graphically?
Using indifference curves
Indifference curve?
An indifference curve represents all combinations of market baskets that provide a consumer with the same level of satisfaction. That person is therefore indifferent among the market baskets represented by the points graphed on the curve.
(they also describe a trade off between the consumption of different goods)
Law of diminishing marginal utility
The law states that the amount of satisfaction provided by the consumption of every additional unit of a good decreases as we increase the consumption of that good.
Indifference map
Graph
containing a set of indifference
curves showing the market
baskets among which a consumer
is indifferent.
(indifference curves cannot intersect!)
Why can’t indifference curves intersect?
The intersection of indifference curves would violate one of the assumptions of consume theory, as it would mean that the consumer should be indifferent towards any market basket along any of the intersecting curves - this would contradict the assumption that the consumer always prefers having more goods in total.
Shape of all indifference curves?
Downward sloping
(The fact that indifference curves slope
downward follows directly from our assumption that more of a good is better
than less.)
The marginal rate of substitution?
Maximum amount of a good that a consumer is willing to give up in order to obtain one additional unit of another good.
The magnitude of the slope of an indifference curve measures the consumer’s marginal rate of substitution (MRS) between two goods.
What does the shape of an indifference curve describe?
The shape of an indifference
curve describes how a consumer is willing to substitute one good for another.
What does MRS (Marginal Rate of Substitution) measure?
The MRS of food F for clothing C is the maximum amount of clothing that a person is
willing to give up to obtain one additional unit of food. Suppose, for example, the
MRS is 3. This means that the consumer will give up 3 units of clothing to obtain 1 additional unit of food. If the MRS is 1/2, the consumer is willing to give
up only 1/2 unit of clothing. Thus, the MRS measures the value that the individual
places on 1 extra unit of a good in terms of another.
The MRS measures the value that the individual
places on 1 extra unit of a good in terms of another.
What is MRS always equal to? (marginal rate of substitution)
the MRS at any point is equal in magnitude to the slope of the indifference curve
MRS= - (change on Y axis)/(change on X axis)
MRS falls as we move down the indifference curve. Why?
This can be explained by another important assumption regarding consumer preferences (apart from Completeness, Transitivity and More>Less) - Diminishing marginal rate of substitution (the marginal rate of substitution, i.e. the max amount of a good that a consumer is willing to give up in order to obtain one additional unit of another good, decreases as we move down the indifference curve)
Explanation: The willingness to sacrifice N units of one thing to get a unit of another depends on how much of each thing you have to begin with. –> As more and
more of one good is consumed, we can expect that a consumer will prefer to
give up fewer and fewer units of a second good to get additional units of the
first one
How does the diminishing marginal rate of substitution along the indifference curve affect the shape of the curve?
Indifference curves are usually convex, or bowed inward. The term convex means that the slope of the
indifference curve increases (i.e., becomes less negative) as we move down
along the curve. In other words, an indifference curve is convex if the MRS
diminishes along the curve
What kind of market baskets to consumers generally prefer?
consumers generally
prefer balanced market baskets to market baskets that contain all of one good
and none of another
Give an example of when an indifference curve might be non-convex and explain?
With nonconvex preferences, the MRS increases as the amount of the good measured on the
horizontal axis increases along any indifference curve. (i.e., the more you have of good A, the more of good B you are willing to give up in order to secure an additional unit of good A; opposite of the typical, diminishing MRS)
This unlikely possibility might arise if one
or both goods are addictive. For example, the willingness to substitute an addictive drug for other
goods might increase as the use of the addictive drug increased.