introduction

Question 1

Explain the history of marketing:

Answer 1

-1890 - 1920 –> after industrial revolution, much demand an competition
-1920 - 1950 –> Focused on personnel selling
-1950 - 1980 –> Focused on customers’ needs
-1980 - now –> Focused on social needs, while information revolution

Question 2

What’s the difference between strategic and operational marketing?

Answer 2

-Strategic marketing –> elaborating a marketing strategy on a long-term vision
-Operational marketing –> comes to fill up the customers’ expectations

Question 3

Who developed the 4P’s?

Answer 3

Eugene McCarthy

Question 4

What about the 4P’s?

Answer 4

-Product–> The way a product fills up the customers’ needs
-Price–> The cost
-Promotion–> The benefits of the offer
-Place–>The distribution

Question 5

What are the 7P’s?

Answer 5

-Price;
-Promotion;
-Place;
-People;
-Process;
-Physical evidence;
-Product.