Introduction: Objectives and Areas of Study Flashcards Preview

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Flashcards in Introduction: Objectives and Areas of Study Deck (25)
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The Dynamic Business Environment

Study the nature of business, entrepreneurship and business trends. Learn about the impact of the economy, legal environment, technology, competition and the global market on business.


Practicing Social Responsibility and Ethical Behavior in Business

Explore ethics and social responsibility in business.


Economics and Business

Examine economics to learn about the circular flow of economic activity, capitalism, the free market, competition, unemployment, gross domestic product and the business cycle.


Business in Global Markets

Learn about the importance of global business, strategies for competing in the global market and the impact of culture on business.


Forms of Business Ownership

Study the forms of business ownership, included sole proprietorship, partnership and corporation.


Entrepreneurship and Small Business

Examine entrepreneurship and small business. Look at management of a small business and how small businesses compete in the global market.


Managing and Leading in Business

Find out about management levels, skills and roles. Also look at managerial roles, functions of management and types of planning.


Leadership Styles in Business

Take a look at leadership types and styles and how they impact a business.


Organizational Management

Learn about organization management, management principles, theories on management and organizational design.


Business Production and Operations

Study production and customer satisfaction. Additionally, learn about operations management planning and management information systems.


Workplace Productivity & Motivation

Examine motivation theory, behavioral management, the needs theory, the Pygmalion effect, acquired needs theory and equity theory of motivation.


Basics of Human Resources

Take a look at human resource management to learn about the hiring process, new employee orientation, training methods and employee compensation.


Managing the Employer-Worker Relationship

Learn about organized labor and look at union agreements, collective bargaining, mediation and arbitration.


Business Marketing Basics

Find out about marketing, production and sales. Learn about competitive advantage, the marketing mix and marketing research.


Product Development and Retailing

Take a look at business products, consumer products and product development. Also, study brand equity, retail segments and product life cycles.


Product Distribution & Supply Chain Management

Examine the supply chain, the differences between for profit and non-profit marketing, wholesale, supply chain management and the marketing channel.


Pricing Strategy in Marketing

Explore how pricing is determined through looking at personal selling, relationship selling, pricing objectives, price selection and economic impacts.


Product Promotion

Study promotion in the marketing mix, consumer awareness, the promotional mix, effects of advertising and public relations.


MIS Basics

Learn about information systems, business strategies providing by information systems, internet communication, enterprise software, customer relationship management, data hierarchy and business intelligence.


Implications of Information Technology

Find out about information technology and learn about intellectual property, open source software, ergonomics, globalization and computer security.


Risk Management

Take a look at risk management through learning about ways to manage it and insurance coverage options.


Accounting Basics

Examine accounting to learn about accounting principles, technology, balance sheets, income statements, cash flows, inventory valuation methods and the accounting cycle.


Financial Management

Look at the role of financial management, planning and controls. Study financing and equity.


Securities Markets

Study securities markets, trading securities, bonds and investment opportunities.


Money and Financial Institutions

Study money, including the four basic functions of money, fractional reserve systems, how money is made, money demand and the money market. Also, learn about technology and banking and international banking.