Introduction of Research Flashcards

1
Q

It is the process of inquiry and investigation

A

Research

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2
Q

It is systematic and methodical and it increase knowledge

A

Research

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3
Q

It is a step-by-step process that involves the collecting, recording, analyzing, and interpreting of information

A

Research

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4
Q

These are the main focus of any project and can be probably best be described as the “the glue that holds the project together”

A

research questions

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5
Q

Examples of business research

A

BUSINESS ASPECT:
Consumer Behavior
Human Resources
Promotion
Product
Finance

RESEARCH ISSUE:
Buying habits
Employee attitudes
Media research
Test markets
Forecasting

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6
Q

It is all about providing answers to questions and developing knowledge

A

research

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7
Q

It is important in identifying opportunities and threats

A

research

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8
Q

The six main elements of research methodology

A

Research philosophy
research approach
research strategy
research design
data collection
data analysis techniques

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9
Q

SUBPART OF RESEARCH PHILOSOPHH

A

EPISTEMOLOGY:
Positivism
Interpretivism
Pragmatism
ONTOLOGY:
Objectivism
Subjectivism
AXIOLOGY:
Value-free
Biased

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10
Q

2 Research Approach

A

Inductive and Deductive

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11
Q

3 Research Strategy

A

Quantitative
Qualitative
Multi-strategy research

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12
Q

7 Research design

A

action research
case study
experimental
longitudinal
cross-sectional
archival analysis
comparative

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13
Q

4 data collection

A

interviews
questionnaires
observation
secondary data

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14
Q

7 data analysis techniques

A

descriptive statistics
inferential statistics
grounded theory
narrative analysis
discourse analysis
visual analysis
content analysis

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15
Q

It is a theory building process, starting with observations of specific and fences and seeking to establish generalization about the phenomenon under investigation

A

Inductive approach

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16
Q

Seeking to make observations about your research perhaps contribute to another theory

A

Inductive approach

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17
Q

It begins with and applies a well-known theory

A

Deductive approach

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18
Q

This means that you are applying siri rather than attempting to generate new to you through an inductive approach

A

Deductive approach

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19
Q

It implies an emphasis on the qualities of entities and on processes and meanings that are not experimental e examine or measure in terms of quantity amount intensity or frequency

A

Qualitative research

20
Q

This is usually linked with inductive study

A

Qualitative research

21
Q

This can be considered as a qualitative data

A

Photographs
videos
sound recordings

22
Q

It draw a large and representative sample from the population of interest, measure the behavior and characteristics of that sample and attempt to construct generalizations regarding the population as a whole

A

Quantitative research

23
Q

The various forms of surveys in quantitative research

A

Online surveys
paper surveys
mobile surveys
kiosk surveys
face-to-face interviews
telephone interviews
longitudinal studies
website interceptors
online polls
systematic observations

24
Q

They believe that they can get closer to the actors perspective through detailed interviewing and observation

A

Qualitative researchers

25
They are more likely to confront the constraints of everyday life
Qualitative researchers
26
They tend to abstract themselves from this world and consequently they seldom study it directly
Quantitative researchers
27
This will helps to answer questions that can only be answered by combining qualitative and quantitative research
Multi strategy research
28
These are practical and do not restrict the researcher to sticking to well-defined research paradigms. In other words it adopts a pragmatic approach to research
Multi strategy research
29
It can come across as more comprehensive and in-depth than being restricted into purely qualitative or quantitative
Multi strategy research
30
creswell's for mixed method designs
two phase studies parallel studies equivalent status designs dominant or less dominant studies
31
The researcher first conducts a qualitative phase of a study and then a quantitative phase or vice versa
Two-phase studies
32
The researcher conducts the qualitative and quantitative phases at the same time
Parallel studies
33
The researcher conducts the study using both the quantitative and the qualitative approaches to understand the phenomenon under study
Equivalent status design
34
The researcher conducts the study within a single dominant paradigm with a small component of the overall study drawn from an alternative design
Dominant or less dominant studies
35
The research process
Establish an intention choosing a research topic conduct a literature review research design address ethics collect data analyze data write up
36
You need to have a basic purpose prior to carrying out your research
Establish an intention
37
Before you start you need a subject then your choice of topic is likely to be influenced by what interest you
Choosing a research topic
38
It is an essential part of academic research and it is an acknowledgement of what has already been written on your chosen subject
Literature review
39
It helps to identify gaps in the existing literature that may assist you in forming the basis of your study as well as helping to avoid repetition
Conduct a literature review
40
It is a systematic plan of the data collection and analysis phases of your project
Research design
41
These are the principles and values that underpin the way researchers conduct the research
Ethics
42
This is the process of analyzing your results to see the extent to which the address your research questions or hypothesis
Analyze data
43
So at some point all that information that you have gathered probably over several months need to be written up
Write up
44
It is concerned with the overall approach to the research process
Methodology
45
It refer to the different ways in which data can be collected and analyzed
Methods
46
This is important because it is fundamental to the way you approach and interpret your research
Epistemology