Introduction of Research Flashcards
It is the process of inquiry and investigation
Research
It is systematic and methodical and it increase knowledge
Research
It is a step-by-step process that involves the collecting, recording, analyzing, and interpreting of information
Research
These are the main focus of any project and can be probably best be described as the “the glue that holds the project together”
research questions
Examples of business research
BUSINESS ASPECT:
Consumer Behavior
Human Resources
Promotion
Product
Finance
RESEARCH ISSUE:
Buying habits
Employee attitudes
Media research
Test markets
Forecasting
It is all about providing answers to questions and developing knowledge
research
It is important in identifying opportunities and threats
research
The six main elements of research methodology
Research philosophy
research approach
research strategy
research design
data collection
data analysis techniques
SUBPART OF RESEARCH PHILOSOPHH
EPISTEMOLOGY:
Positivism
Interpretivism
Pragmatism
ONTOLOGY:
Objectivism
Subjectivism
AXIOLOGY:
Value-free
Biased
2 Research Approach
Inductive and Deductive
3 Research Strategy
Quantitative
Qualitative
Multi-strategy research
7 Research design
action research
case study
experimental
longitudinal
cross-sectional
archival analysis
comparative
4 data collection
interviews
questionnaires
observation
secondary data
7 data analysis techniques
descriptive statistics
inferential statistics
grounded theory
narrative analysis
discourse analysis
visual analysis
content analysis
It is a theory building process, starting with observations of specific and fences and seeking to establish generalization about the phenomenon under investigation
Inductive approach
Seeking to make observations about your research perhaps contribute to another theory
Inductive approach
It begins with and applies a well-known theory
Deductive approach
This means that you are applying siri rather than attempting to generate new to you through an inductive approach
Deductive approach
It implies an emphasis on the qualities of entities and on processes and meanings that are not experimental e examine or measure in terms of quantity amount intensity or frequency
Qualitative research
This is usually linked with inductive study
Qualitative research
This can be considered as a qualitative data
Photographs
videos
sound recordings
It draw a large and representative sample from the population of interest, measure the behavior and characteristics of that sample and attempt to construct generalizations regarding the population as a whole
Quantitative research
The various forms of surveys in quantitative research
Online surveys
paper surveys
mobile surveys
kiosk surveys
face-to-face interviews
telephone interviews
longitudinal studies
website interceptors
online polls
systematic observations
They believe that they can get closer to the actors perspective through detailed interviewing and observation
Qualitative researchers