IP Flashcards
- Types of intellectual property?
· Trade marks;
· Design rights;
· Data base rights;
· Goodwill;
· Copyright;
· Patents; and
· Know how and trade secrets.
- Benefits of registered IP rights include
Once registered, rights are valid unless proved otherwise.
Acts as a deterrent for third parties
Drawbacks of registered IP rights?
Cost and effort for registration; and
Requirements to renew at regular intervals.
- Benefits of unregistered IP rights include:
Rights arise automatically; and
No requirement to renew.
Drawbacks of unregistered IP rights?
Requirement to prove existence and ownership of right in order to enforce.
Different between registered and unregistered design rights?
- Registered design right under the Registered Designs Act 1949 - this requires registration with the IPO – it gives up to 25 years of protection to the ‘novel’ appearance of the whole or part of a product – it is generally intended to protect the appearance of a consumer product
- Unregistered design right under the Copyright Designs and Patents Act 1988 - this arises automatically – it gives up to 15 years of protection to the ‘shape or configuration’ of an original tangible object – but if there is copyright in a work, it will not also be protected by an unregistered design right
- What is a trade mark?
- A trade mark is a distinctive badge of origin for a particular trader.
- It can be registered or unregistered. A registered trade mark provides a monopoly right to use the badge of origin. An unregistered trade mark is only protected by an action in ‘passing off’
- What could be registered as a registered trade mark?
- S. 1(1) TMA defines a trade mark as a ‘sign’ - this includes anything that can be apprehended by the senses (i.e. can be seen, heard etc – so could include a sound or a smell);
- WHICH IS
- Capable of being represented in a clear and precise manner - this is necessary so that third parties can consult the register and understand the exact scope of the trade mark owner’s rights;
- AND IS
- Capable of distinguishing goods and services of one undertaking from those of another - this effectively requires the sign to have some distinctive character (see discussion below).
- Elements of a trade mark registration?
- A representation of the trade mark itself; and A specification of the goods and services in relation to which the owner has exclusive rights to use the mark,
- AND
- The combination of these two elements defines the scope of the owner’s monopoly.
- SO
- This means that two different traders could potentially register and use the same trade mark for different goods and services without conflict (subject to some exceptions discussed below).
- NOTE: if you register a trade mark for goods/services you don’t sell, the trade mark could be cancelled
- There is an international classification system for goods and services with associated ‘class numbers’.
- Application to register a trade mark: overview?
- Stage 1
Section 1 TMA - if a mark does not fulfil the definition (see above) then it cannot be registered as a trade mark. - Stage 2
Section 3 TMA – are there any other absolute grounds on which the IPO could refuse to register the trade mark? These are problems inherent to the mark itself. - Stage 3
Section 5 TMA – are there any relative grounds which may entitle an existing trade mark owner to object to the registration of the mark applied for? This requires a comparison of the trade mark applied for to existing marks on the register: in essence, did somebody else get there first?
- The absolute grounds for refusal set out in s. 3(1) TMA are:
If the mark is devoid of any distinctive character (s. 3(1)(b)).
Examples of this (from IPO guidance):
* ‘100’ - round numbers are often used as product or model numbers.
* Any mark consisting of an expression of praise (e.g. ‘The ones you want to do business with’) because this could apply to anyone in the field.
If it consists exclusively of a sign indicating the types of goods and services covered or their characteristics(s. 3(1)(c)).
Examples of this:
* FROOT LOOPS comprises two words which describe characteristics of the cereal to which it applies.
* A simple picture of a lemon when applied to a lemon.
If it is customary in the language or practices of the trade (s. 3(1)(d)).
Examples of this:
* Green wrapping for mint-flavoured sweets.
* Stars for hotel services.
- S. 3(1) also provides that a mark that has acquired a distinctive character over time as a result of its use as a trade mark may still be registered even if it would otherwise fall foul of these three grounds.
Note: There are some other absolute grounds for refusal – e.g. deceptiveness about the product
- ‘Relative grounds’ not to register a trade mark?
- Owners of existing registered trademarks (or with an earlier application)* may oppose the registration of a new mark on the following grounds set out in s. 5 TMA.
- S 5(1) -Double identity - which means that the mark is Identical to one already registered AND also the goods/services it is to be registered against are also identical to those for the mark already registered. Note: This is the easiest ground to prove – confusion between the marks is assumed.
- S 5(2)(a)/(b) - Likelihood of confusion - where the mark is identical to one already registered AND the goods/services it is to be registered against are also similar to those for the mark already registered OR the mark is similar to one already registered AND the goods/services are either identical or similar. Note: The overriding question is whether confusion in the mind of the public would be likely to arise - that is, would the average consumer be likely to believe that the applicant’s goods or services are made or supplied by the owner of the earlier mark.
- S 5(3) - The earlier mark is identical or similar to the new mark AND it has a ‘reputation’ which could be damaged - in this case, it could be in a completely different market. Note: This ground is only available to marks known by a significant part of the relevant public market: for example, famous marks such as the ‘Virgin’ brand – see below for additional requirements.
- S 5(4) * - This ground of opposition is based on ‘earlier rights’ that are not registered. This could apply where the person opposing the new trade mark has used an unregistered mark and has thereby established rights in ‘passing off’ (see below) - it is a harder ground to rely on.
- If an earlier brand has been found to have a ‘reputation’, s. 5(3) TMA applies where one or more of three specified consequences may follow from the identity/similarity of the two marks:
The new mark could cause detriment to the distinctive character of the earlier famous mark – e.g. if it could cause confusion as to whether any goods or services are associated with the owner of the famous mark AND/OR
The new mark could cause detriment to the reputation of the earlier famous mark – by tarnishing it by association with something ‘unseemly’ AND/OR
The new mark could allow its owner to take unfair advantage of the famous mark – essentially, the new owner would get ‘something for nothing’ as a result of an association with the earlier famous mark.
- If one of these grounds is established AND the owner of the famous brand has shown that there is a ‘link’ between the brands (in the minds of the average consumer) THEN the applicant must show that its use of the new brand has ‘due cause’ if it is to have a chance of maintaining its registration. ‘Due cause’ has a narrow meaning – but prior use of the new mark in a different but related market could be sufficient to show that it exists.
Trademark searches?
- The client might involve a trademark agent to carry out searches of existing registered trademarks (and to identify relevant unregistered brands) - and to help decide on the scope of the mark and the goods/services to which it should apply.
Do searches to: - Make sure you can register it
- Do not need to do a product recall – for infringing on another’s trademark
- When the application is made, the examiner at the IPO will review the trade mark against s.3 TMA and will give notice of the application to any identified owners of relevant existing trade marks in case they want to oppose it under s.5 TMA.
- The trade mark will then be published in the Trade Marks Journal – the deadline for filing an opposition is two months from the date of publication (extendible by one month).
- If the application is not opposed, or if opposition is made but is unsuccessful, the trade mark will be registered – the owner may bring proceedings against infringements dating back to the application date.
- A registered trade mark can be assigned (transferred) or licensed to a third party – a transfer should be registered with the IPO.
- Life span of a registered trade mark?
- A registered trade mark potentially has an unlimited life span.
- An initial grant is for 10 years – the mark must be renewed every 10 years from the date of filing the application OR the registration will lapse
- A registered trade mark may be revoked if no use of it has been made in any continuous five year period – e.g. because the owner does not trade in the relevant goods or services.
- A registered trade mark can also be revoked if the owner has allowed it to become ‘generic’ - e.g. CELLOPHANE used to be a brand name but now denotes a type of product.
- Action against infringement of registered trade mark?
- It is an infringement to ‘use’ a registered trade mark ‘in the course of trade’ in the UK ‘without the consent’ of the trade mark owner (s. 9(1) TMA).
- There is a non-exhaustive list of acts which would amount to ‘use’ of a mark – e.g. fixing the mark to packaging of goods or offering goods for sale under the mark (s. 10(4) TMA).
- It does not matter if the defendant has copied the registered mark or even knows that it exists – and there is no need to show damage or loss.
- The infringement action will only be successful if there is double identity (i.e. the marks and the goods/services involved are identical) or if confusion is likely, or if the trade mark being infringed has a reputation which could be damaged – see ss. 10(1) to (3) TMA, which mirror the s. 5 grounds for opposition set out above.
- Statutory defences in s.11 TMA are very limited (e.g. defendant is using their own name).
- Remedies for infringement of a registered trade mark?
- Civil remedies – ss. 14-19 TMA
Injunction to prevent the defendant from continuing to use the mark (to preserve the distinctiveness of the mark);
Order for delivery up of infringing goods, materials or articles;
Order for erasure of offending sign from infringing goods, materials or articles;
Order for disposal of infringing goods, materials or articles;
Damages or an account of profits. In practice, a financial remedy is often a low priority (the cost of bringing a claim, even if successful, can easily exceed any financial remedy); and
Interim remedies may be available, such as injunctions and search orders.
- What is an unregistered trade mark?
- An unregistered trade mark is a distinctive badge of origin for a particular trader that symbolises the trader’s ‘goodwill’ in its business.
- ‘Goodwill’ in this sense is the reputation attached to the goods or services supplied by the trader.
- Goodwill is protected by a common law tortious cause of action called ‘passing-off’.
- Three elements to the tort of ‘passing-off’
In order to establish a case for ‘passing-off’, the Jif Lemon case found that a party must establish that:
* The claimant has an unregistered trade mark to which goodwill attaches in the UK; AND
* There is a misrepresentation to the public that is likely to lead the public to think that the defendant’s goods and services are those of the claimant; AND
* The claimant suffers or is likely to suffer damage by reason of the confusion caused by the misrepresentation.
- What is copyright?
- Copyright protects a form of expression NOT the ideas within that form of expression: the way that something is written, not the substance.
- Copyright is an unregistered right, so:
It arises automatically with no formalities; but
The owner has the burden of proving the existence and ownership of the copyright.
- What works are protected by copyright?
· Original literary works (including novels and play scripts);
· Original musical works;
· Films, sound recordings, broadcasts;
· Typographical arrangements of published editions;
· Original artistic works (including photos, sculpture, architectural works etc.); and
· Original dramatic works (including dance and mime).
‘Literary works’ include
(1) computer software; and (2) some data bases (s. 3(1) CDPA).
- Additional requirements for copyright?
- No copyright is given to a work unless it is recorded ‘in writing or otherwise’ (s.3(2) CDPA) - e.g. it could be filmed or it could be recorded in computer code.
- For those categories that are required to be ‘original’, the work must have originated from its author and NOT have been copied from elsewhere (s.1(1)(a) CDPA); AND
- Data bases have a higher threshold for originality – the way that the content of the data base has been selected or the arrangement of its fields of data must be the author’s own intellectual creation to be a protected literary work (s.3A(2) CDPA).
BUT there is no requirement for any artistic merit or novelty of content
- What rights does copyright give to the owner?
- Key Point: Copyright does not give monopoly rights – accidental similarity is not an infringement (so two very similar – or even identical – works could both have their own copyright protection).
- It is only if a third party has had access in some way to a work that they can be prevented from misusing it – see acts below.
- S. 16(1) CDPA sets out a list of acts that could breach copyright in this circumstance (noting that the ‘public’ is defined very widely – it could be a relatively small group of people).