Kenley Mikolajchak Flashcards Preview

Graphic Design > Kenley Mikolajchak > Flashcards

Flashcards in Kenley Mikolajchak Deck (20)
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1

Component

elements placed within a composition: headline, captions, copy, photos, typography, banners, & images

2

Composition

the way components of a design are visually combined to create a final product.

3

Concept

abstract elements of theme, general notation, connotation, message and style.

4

Alignment

arrangement in a straight line based on the edges or guides within a composition.

5

Flow

guides a viewer steadily through a composition

6

Direction

the management of the guidance of something within

7

Placement

Positioning of an item placement within a page/spread

8

Harmony

repetition of design elements like color, texture, shape

9

Unity

Feeling joined between components of a composition, creating a sense of completeness.

10

Balance

stable feel, appearance, equal

11

Proportion

Part or share in the relative size and scale of components

12

Scale

Weighing of size of one component to another.

13

Grouping

arrangement of elements that are unified as a whole

14

Proximity

Nearness in closeness to one another or group

15

Rhythm

the repetition or a pattern of components within a composition.

16

Division

Disagreement between white and a negative color.

17

Contrast

differences in objects, color, and sizes

18

Emphasis

Worth, Importance, & value of a component

19

Value

the measure of lightness and darkness in composition.

20

Spatial Relationships

the relationship to components within the space.