Flashcards in Kenley Mikolajchak Deck (20)
elements placed within a composition: headline, captions, copy, photos, typography, banners, & images
the way components of a design are visually combined to create a final product.
abstract elements of theme, general notation, connotation, message and style.
arrangement in a straight line based on the edges or guides within a composition.
guides a viewer steadily through a composition
the management of the guidance of something within
Positioning of an item placement within a page/spread
repetition of design elements like color, texture, shape
Feeling joined between components of a composition, creating a sense of completeness.
stable feel, appearance, equal
Part or share in the relative size and scale of components
Weighing of size of one component to another.
arrangement of elements that are unified as a whole
Nearness in closeness to one another or group
the repetition or a pattern of components within a composition.
Disagreement between white and a negative color.
differences in objects, color, and sizes
Worth, Importance, & value of a component
the measure of lightness and darkness in composition.