Key AO3 (Paper 1, 2) Flashcards
(37 cards)
Genre
The classification of different texts
Register
A variety of language associated with a particular field of reference
Audience
The receivers of intended receivers- who is it aimed at?
Mode
The way in which language is communicated between producer and receiver
Purpose
Intended objective behind a text
Style
The narrative technique : tone, word class, grammar
Features of a far left (labour) newspaper
Progressive views, slight leaning towards communism, unifying, descriptivist
Features of a far right (conservative) newspaper
Traditional social views, capitalism, anti-left rhetoric, large readership (working class), prescriptivism
Features of a blog
Close audience positioning, synthetic personalisation, transactional utterances, sense of community, low register, rapport building
Features of high register
Standard English, high formality, elevated lexis
Features of low register
Taboo, colloquialisms, non-standard English, Americanisms
Features of mixed register
Flows in and out of high and low register
In terms of the text, which two eras can it be from?
Modern or archaic
Tenor?
The writers relationship to a reader
Features of a good tenor
Shared knowledge, jokes, prompts, all encompassing lexis, grouped audience
Features of writing for a smaller audience
Specific demographic, utilises vernacular, close positioning, assumptions made about reader, small scale readership, weak/strong tenor
Features of writing for a large audience
Broad demographic, all encompassing lexis, large scale readership, weak/strong tenor
Poetic voice
The way in which a sense of identity is projected through language to give the impression of a distinct persona
Features of setting a strong ideological viewpoint
Intensifiers and adjectives, italicisation, strong implicature, repetition etc
Examples of what the ideological viewpoint could be
Distain, admiration, respect, criticism
Purpose of direct addressment
Synthetic personalisation, rapport building, close audience positioning,
What does synthetic personalisation turn the text into?
An interactional/conversational like text= close audience positioning
Audience positioning
Assumptions made in a text about readers knowledge, understanding attitudes and beliefs ( Can be close or far positioning)
Why is context important in helping one understand the point of view?
Relate to idea of the context of production vs reception