Flashcards in Key Designers Deck (26)
What did Harry Beck design?
The London Underground Map
Who made the London Underground Map?
What is a non-geographical map?
A map that does not relate or show the actual topography and layout of th eland
Where did Beck get his idea from?
Electrical wiring diagrams and how simple they were
Why is Becks design so popular?
-The users don't need to know the distance
-It can be adapted to many layouts
-Colours can make it easier to read
-It can be shrunk down or made large easily
-It can be used without knowing the language
-It clearly shows the systems and interchanges
What did Alberto Alessi do?
He produced and marketed other peoples designs, which were creative and mass produced.
What did Alessi combine?
The aspects of Mass production and creativity, to make attractive products
Give an example of an Alessi product.
Alessandro Medini's corkscrew- with the little heads
Phillipe Starcks lemon squeezer- The weird UFO like thing
What did Jock Kinnear and Margaret Calvert do?
They designed the road signs that are used everywhere.
What is good about the typeface on Road signs?
It is clear and easy to read while moving
What is the road signs font called?
What on road signs makes them universal?
The use of pictograms
What is a pictogram?
A simple drawing with meaning
What have been added to road signs recently to make them safer?
Smart materials that are fluorescent and reflective.
What is good about the colours on road signs?
They are clear and blocked, making it easy to read.
Why did Jock Kinnear and Margaret Calvert design road signs?
Because cars were travelling further and a more widespread road sign was needed instead of different ones for different areas.
Who designed the road signs?
Margaret Calvert and Jock Kinnear
What does Wally Ollins specialise in?
Brand consulting and creating a corporate image for companies.
What is Wally Ollins advertising company called?
Name some companies Wolff Ollins has worked with
What is corporate image?
The branding of a company
What is a corporate identity?
The qualities and values an organisation wishes to be recognised by. It's products, audience, signage and public appearance.
What Key Designer worked with brand identity?
What Key Designer worked with pop up books?
What did Robert Sabuda do?
Robert Sabuda designed books with complex paper engineering