Key terms Flashcards
(41 cards)
Strategic competitiveness
achieved when a firm successfully formulates and implements a value creating strategy
Strategy
set of commitments and actions designed to exploit core competencies and gain a competitive advantage
Competitive advantage
achieved when a firm implements a strategy that creates superior value for customers and that competitors cannot duplicate
Above-average returns
returns in excess of what an investor expects to earn from other investments with a similar level of risk
Resources
inputs into a firm’s production process
Capability
a combination of resources that perform a task
Core competencies
capabilities that serve as a source of competitive advantage
Vision
what the firm wants to be and ultimately achieve
Mission
specifies the businesses in which the firm intends to compete and the customers it intends to serve
Stakeholders
any individuals/groups that can affect the firm’s vision and mission and are affected by the firm’s strategic outcomes
Competitor intelligence
the set of data to better understand and anticipate competitors’ objectives, strategies, assumptions and capabilities
Complementors
companies that sell complementary goods or services
Outsourcing
the purchase of a value-creating activity or a support function activity from an external supplier
Business-level strategy
an integrated set of commitments and actions the firm uses to gain a competitive advantage in specific product markets (differentiate from competitors)
Competitors
firms in the same market, offering similar products, targeting similar customers
Competitive rivalry
set of actions and responses among firms
Competitive behaviour
set of actions and responses a firm takes to build its competitive advantage
Multimarket competition
competing in several markets
Competitive dynamics
all competitive behaviours
Strategic action/response
involves a significant commitment of resources and difficult to implement and reverse
Tactical action/response
to fine-tune a strategy, involves fewer resources and relatively easy to implement and reverse
Corporate-level strategy
actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets
Transaction costs
costs associated with economic exchange
Bounded rationality
utility maximizing but constrained by cognitive limits