Slides Flashcards
(30 cards)
Stakeholder analysis
- who
- interests
- power
- coalitions
Goals of strategy
- achieve and sustain competitive advantage
- earn above-average returns
Four levels of strategy
- Business-level
- Competitive
- Corporate
- International
Layers of the external environment
- General environment
- Industry environment
- Competitor environment
Three elements of a firm (internal analysis)
- Resources
- Capabilities
- Core competencies
Two main perspectives on earning above average returns
- I/O model (external)
- Resource based (internal)
External environment studies two elements of the swot-analysis
- Opportunities
- Threats
Segments of the general environment
- Demographic
- Economic
- Political/legal
- Socio-cultural
- Technological
- Global
- Physical
(comparable to PESTEL)
Porter’s five forces model to analyse industries
- Threat of new entrants
- Bargaining power of suppliers
- Bargaining power of buyers
- Threat of substitute products
- Intensity of rivalry
Types of vertical integration
- No integration
- Backward integration
- Forward integration
Two types of competitors
- Direct competitors
- Indirect competitors
Four components of analysing the external environment
- Scanning
- Monitoring
- Forecasting
- Assessing
Two ways of conducting internal analysis
- VRCN model
- Value-chain analysis
The components of VRCN
- Valuable
- Rare
- Costly-to-imitate
- Non-substitutable
Judge core competencies by this
Types of activities in the value chain
- Primary activities
- Support activities
Five generic business-level strategies
- Cost leadership
- Differentiation
- Focused cost-leadership
- Focused differentiation
- Integrated cost leadership/differentiation
Definition of business-level strategy
How to position yourself (tacticts to beat competition) in each product market/business you operate in
Two elements to identify competitors
- Market commonality
- Resource similarity
Two types of competitive actions/responses
- Strategic responses
- Tactical responses
Three drivers of competitive behaviour
- Awareness
- Motivation
- Ability
Besides market commonality and resource similarity, and the three drivers of competitive behaviour, what else influences likelihood of attack?
- First mover incentives
- Organisational size
- Quality
Besides market commonality and resource similarity, and the three drivers of competitive behaviour, what else influences likelihood of response?
- Types and effectiveness of competitive action
- Actor’s reputation
- Dependence on the market
What are the three different market cycles?
- Slow-cycle
- Fast-cycle
- Standard-cycle
What are the three dimensions of corporate strategy?
- Business diversification
- Vertical integration
- International expansion
