Key Theorists

Question 1

Stuart Hall - Media Representations

Answer 1

Media language is used to create representations. Stereotyping is often used to assert power.

Question 2

Van Zoonen - Media Representations

Answer 2

Men and woman are represented differently in the media. Women are objectified as a result of Western Culture.

Question 3

David Gauntlett - Media Representations

Answer 3

We use the internet and other media texts to help us to create our identity. We now have more of a variety of representations to identify with.

Question 4

bell hooks - Media Representations

Answer 4

Feminism is a political struggle and to end patriarchal domination. Other factors affect this domination, including race and class.

Question 5

Judith Butler - Media Representations

Answer 5

Gender is a social construct. ‘Masculine’ and ‘Feminine’ are created through repetition.

Question 6

Paul Gilroy - Media Representations

Answer 6

Even though we no longer have colonies, the representation of these groups is still effected by that time.

Question 7

Roland Barthes - Media Language

Answer 7

All elements of a media texta are codes that need to be read. These can all be understood as the thing they are (Denotative level) and the responses that they create (Connotative level).

Question 8

Steve Neale - Media Language

Answer 8

Genre is recognisable but does change over time or borrow from other genres. Genre is important to institutions because it helps them to market texts.

Question 9

Todorovs Arc - Media Language

Answer 9

Narratives follow a pattern of equilibrium

Question 10

Levi Strauss - Media Language

Answer 10

The conflict between binary opposites helps drive the narrative forward.

Question 11

Gerbner - Media Audiences

Answer 11

The more we see the same representations and messages, the more we believe its true.

Question 12

Hall - Media Audiences

Answer 12

Producers want audiences to respond to a media text in a certain way. Some audiences do (Prefered), some dont (oppositional), and some are in the middle (Negotiated).

Question 13

Shirky - Media Audiences

Answer 13

We are now more likely to use the internet and other technologies to respond to media texts.

Question 14

Livingstone & Lunt - Media Industry

Answer 14

Who is the regulation for? Can regulation keep up with technology?

Question 15

Curran & Seaton - Media Industry

Answer 15

If we had more of a variety of media companies then we would have more of a variety of texts

Question 16

David Hesmondhalgh - Media Industry

Answer 16

Industry uses tried and tested strategies to appeal to us - but we should be concerned that only a few companies hold a lot of power.