Question 1

Defintion of denotations

Accepted Answer

A thing something you can see like an apple

Question 2

Definition of connotation

Accepted Answer

Describing it signified Red

Question 3

Definition of preferred reading

Accepted Answer

What you want suitable for a viewer

Question 4

What is an oppositional reading

Accepted Answer

Challenge producer does not

Question 5

Defintion of enigma code

Accepted Answer

A mystery in a film making the audience want to watch the film to see what happens

Question 6

Definition of binary opposites

Accepted Answer

Opposites in meaning helps to connote different meanings to the audience like Bad and good Black and white

Question 7

Definition of juxtaposition

Accepted Answer

Placing two things next to each for comparison Lighting sound music

Question 8

Different lightings

Accepted Answer

High key lighting- more fuller, realistic looks natural
Low key- artificial light, sharp contrast shadows deep dull
Colour fx- cold/blueish sense of cold
Warm/yellowish comfort sunset
Black and white sepia- sophistication set in the past

Question 9

Name the different camera angle

Accepted Answer

``` Extreme close up- very close Close up- face Medium shot- hip and up Long shot- whole body establishing shot- far distance Eye level shot- straight face to face Low camera angle- from underneath High camera angle- from above looking down Birds eye view- u can see everything from above ```

Question 10

Name the different editing

Accepted Answer

Continuity- film sequence edited which flows from shot to shot only cuts will be used
Montage- visual images sequence to build up impression creates meaning cuts noticeable
Cross dissolve- one image dissolve in another used
Fade up- gradually emerges from blank screen
Fade out- one from black then into another scene
Wipe- image replaced without dissolving
Cutting on action- one shot into another
Cut away- cutting to something then to previous
Cross cut- back and forth between locations
Jump cut- cuts between two shots
Match cut- camera still
Transitions- scenes to scenes
Smash cut- end scenes fast cut action
Invisible cut- hide cut
L cut- allows sound before scene appeared
J cut- allows things into next scene

Question 11

Name all the sound

Accepted Answer

Diegetic sound- natural suppose to be in the film so people talking
Non diegetic- not part of film so music or voice over
Sound bridge- link two scenes by having the picture and diegetic sound together
Sound effect- all sound in media text music sounds are intensified

Question 12

Name all age groups

Accepted Answer

``` Children- no power Youth( year6-11) Young youth(teenagers) Mid youth(college) Older youth Adults Older adults ```

Question 13

Name all demographics

Accepted Answer

``` A- upper upper class( royalty) B- upper class( lawyers) C1- upper middle( teachers) C2- Lower class middle( plumbers) D- upper lower class ( shelf stackers) E- lower class ( unemployed) ```

Question 14

Defintion of codes and conventions

Accepted Answer

Codes- system of signs which create meaning Conventions- something is done they are also genre specific

Question 15

Name the audience values and lifestyles

Accepted Answer

Innovators- successful and sophisticated high self esteem, image important to them
Thinkers- motivated by ideals, well educated, have knowledge to broaden knowledge
Achievers- motivated by desire, focus on structure around family, they are active
Experiencers- motivated by self expression, high proportion of their income on fashion
Believers- motivated by ideals, choose familiar products
Strivers- trendy and fun loving
Makers- have enough skills
Survivors- meeting need, purchase with discount

Key Words Glossary Flashcards

(25 cards)