Theories Flashcards
(29 cards)
What is todorov theory
Follow set structure
Equilibrium, disruption and new equilibrium
What is mulvey theory
The male gaze women are used as objects to satisfy the male gaze
What is medhurst they
Stereotypes are more common as a shorthand for quick identification in Tv and advertising
What is reception theory
The audience take negotiated readings from any media text one persons reading will be very different to another’s
What is blulmer and Katz theory
audiences get either a use of gratification from consuming media texts
Diversion- escape from everyday problems
Surveillance- information which could be useful solving
Personal identity- finding yourself reflected in texts
Personal relationships- using the media for interactions
What is frankfurt school day
The media is like a hypodermic needle injecting ideologies into the masses
What levi Strauss theory
Narratives always contain binary opposite good vs evil
What is butler theory
Gender is a performance everyone puts on a gender performance whether traditional or not
What is Marx theory
The bourgeoisie( media producers) use the media text as a way to control the proletoanal (audience)
What is Cohen theory
Media creates moral panics within society creating folk devils to help sell newspapers
What is galtung and ruge theory
12 news value used by news gatekeepers to decide what news values are needed
Frequency- story happens appear on paper
Threshold- bigger the event more likely to be reported
Unambiguity- clear is the meaning of an event
Meaningfulness- reverent the event is
Consonance- pre image an an event expected to happen
Unexpectedness- event is unexpected
Continuity- once issue made in the future will happen again
Compositional balance- variety of different stories
Elite nations- will run first
Elite people- famous people
Personification- discussed about a person
Negativity- negative outcome come first
What is sassure theory
Semiotics reading of signs and symbols make use of denotation and connotations
What is gramsci theory
Media producers use media text as a way of creating hegemony within society maintaining norms of power
What is dyer theory
Stereotypes are always about power
what is del sola Poole theory
The media is creating utopia
What is habermas theory
Media creating dystopia as a new media create similar representation
What is Perkins theory
Stereotypes are not always negative but contain elements of truth
What is beaudroulaid theory
The modern world exist in a state of hyper reality where the reality and representation is presented in the media
What is prop theory
Looking at different characters so Hero Villain Helper Father Mentor Herion.....
What is gerbner theory
Means world syndrome looking at cultivation- suggest that we are increasing desencistised to violence
Victimisation- we believe we are in danger even though in reality
Desensitisation- we are no longer affected by violence
Acceleration- we want more violence to satisfy our craving
What is pierce theory
Signs look at icons, arbitrary, symbolic…..
What is jean Francois lyotard theory
Society maintains stability through metabalitives which are stories a culture uses to structure its practices and beliefs
What is liberal pluralism
Challenges Marxism it sees society as being made up of competing interest groups rather then seeing society as dominated by the bourgeoise
Instead of media converting hegemonic value or ideologies the opinions are passed through the media
What is Chomsky and Herman theory
Media used to manipulate population to prevent them from rebelling against the powerful or dominant classes
