killerQs

Question 1

frustrating

Answer 1

What is the most frustrating thing to you about?..? Why is that?

Question 2

say that

Answer 2

What makes you say that? (Why do you say that? / Can you give me some background on that? / What draws you to that conclusion?)

Question 3

purpose

Answer 3

What do you see as the purpose of the meeting exactly?

Question 4

cause

Answer 4

What do you think causes ? ? (Do you have a perspective on that?)

Question 5

so far

Answer 5

What have you done so far to address the problem?

Question 6

differently

Answer 6

What would you do differently if??

Question 7

likely

Answer 7

What is likely to happen if??

Question 8

wont if

Answer 8

What won?t happen if??

Question 9

implications

Answer 9

What are the implications for you if??

Question 10

benefits

Answer 10

Who benefits most from??

Question 11

future/ideal world

Answer 11

What would you like in the future? / In an ideal world what would you have? / What would success look like for you? What would make this perfect for you?

Question 12

buying decision

Answer 12

Is anyone else involved in the buying decision?

Question 13

key drivers

Answer 13

What are the key drivers for the other people involved?

Question 14

spoken to others

Answer 14

Have you spoken to anyone else about this?

Question 15

pressing

Answer 15

What is the most pressing issue you are facing in the business right now?

Question 16

easiest

Answer 16

What would be easiest for you?

Question 17

important

Answer 17

How important is that to you?

Question 18

enough

Answer 18

Will that be enough for you?

Question 19

think about it

Answer 19

I agree you should think about it. Often when our clients say that it?s because there is a particular issue they need to address. Is that the case with you?

Question 20

we do

Answer 20

What would we have to do to make you go ahead with this?