KSI

Question 1

Which areas does KSI have a pre sold audience from?

Answer 1

• fans of rap genre/ music
• sidemen fans / social media users
• fans from boxing and sports industry

Question 2

How does KSI Appeal to his audience?

Answer 2

he aims to be authentic and relatable this is done through:
- early videos are down to earth, appeal to a more working class audience as they can identify with him
- some audiences may aspire to reach his more successful seeming lifestyle
-Appearances on more family friendly shows including, Blue peter, bake off helped to widen his audience to a more middle class traditional audience

Question 3

What is his brand image?

Answer 3

To be authentic and relatable

Question 4

Media language

Answer 4

• low budget set / production values: filming in his room makes him seem relatable
• he branded himself as offensive rebellious, misogynistic and pushes boundaries however in recent years he has moved away from this behaviour
• collaborations on his channel is conventional of YouTube and broadens audience
• he references other influencers, memes, sports to increase popularity and add appeal
• he covers a wide range of subjects genres online: music, gaming, pranks, reaction videos, sports therefore engaging and stays relevant to what’s popular
• short videos reflects online age and attention spans
• enigma codes in YouTube titles for clickbait and dramatic effect

Question 5

How does KSI reach a global audience?

Answer 5

• the fight with Logan Paul reaches a global audience
• his prime brand

Question 6

How does KSI subvert Curran and seasons theory

Answer 6

He is an independent creator online with no large media company financing and producing his content. Meaning he can produce more creative and varied content

Question 7

Convergent tech allows for smaller artists and influencers to become successful

Question 8

How has KSI monetised his content?

Answer 8

• range of merchandise available
• misfits boxing ceo
  -prime