Womans Realm Flashcards
(18 cards)
What company publishes woman’s realm when did the company form?
- IPC
-1963
What year is the set edition?
7-13th Feb 1965
What years was the magazine published?
From 1958- 2001
How many copies per week were sold?
1-2 million copies per week
Why did women’s magazines become so popular?
Women’s magazines became very popular in the post war period as they provide a sense of community and served as a platform for women to connect and share experiences
What topics does the magazine cover?
Fashion, beauty, cooking, home making, culture
What is the dominant representation of the magazine?
The representations reinforce traditional values that women should stay in the home. As well as displaying dominant ideologies that women need a man to live a happy and fulfilled life
It also conforms to typical westernised white beauty standards an offers no alternative representations of women of colour- bell hooks
What can we tell from her facial expression on the front cover?
Her facial expression is innocent and has connotations of modesty with her hand over her face. No sexual objectification reflects audience
What can we tell from her clothes on the front cover?
She wears soft feminine colours which blends into the background
What is the colour palette on the front cover?
Brown / beige quite muted colour palette
How is the front cover hyperbolic?
The cover lines are hyperbolic including emotive language such as ‘wonderful’ and ‘exciting’ in order to appeal to the audience
What do the cover lines tell us?
The cover lines support the notion of domesticity and portray typical conventions of the time
What can be told from the masthead?
‘Realm’ in all capital letters emphasises the importance of the magazine acting as an escape for women. The font is traditional serif font
What does the woman on the front cover act as?
She acts as an opinion leader and fits into dominant beauty ideals of the time
Who is the target audience for woman’s realm
- women
- 20-35
- middle class
-mainstreamers
What was the popularity of magazines like in the 1950s/ 60s?
By the 1950/60s general interest magazines were no longer seen as a major source of entertainment this was due to the introduction of to and radio
However women’s magazines grew in popularity
Woman realm was released after the merger of the 3 biggest magazine publishers to form ipc
How can hesmonghalghs theory be applied?
Horizontal integration of 3 major companies went into the creation of IPC minimising risk
Women’s realm shows dominant ideologies and conforms to stereotypes of the time minimising the risk and maximising the audience
