L01 Fundamentals of Communication

Question 1

Communication

Origin of the word

Answer 1

Communis et communicare
- To share
- To make something public
- To make something common

Question 2

Visual depictions of a concept, theory, case, or phenomenon

Answer 2

Models of Communication

Question 3

Illustrate the _ of communication as a field of study and practice

Identify & Period

Answer 3

• Evolution
• Grecian & Romanian Period

Question 4

Helps us structure our inquiry

Answer 4

Models of Communication

Question 5

Models of Communication

• Message transmission
• Message comes from sources
• One-way communication

Answer 5

Linear Models

Question 6

Models of Communication

Limitations of Linear Communication

Answer 6

• Transmitting information
• Fails to include feedback
• Highly simplistic
• Context are not woven into schema

Question 7

Models of Communication

• Speaker-centered
• Public speaking situation
• Persuasive approach

Answer 7

Aristotle’s Model

Question 8

Models of Communication

Used by Sophists during the Greek period to persuade people to listem to them

Answer 8

Aristotle’s Models

Question 9

Models of Communication

• Express ideas and not impress people
• Listener should listen carefully
• Used in writing speeches

Answer 9

Aristotle’s Model

Question 10

Models of Communication

• Political and social roles
• Mass communication process

Answer 10

Laswell’s Model

Question 10

Models of Communication

Effect as its unique feature

Answer 10

Laswell’s Model

Question 11

Models of Communication

Feature of propaganda analysis

Answer 11

Laswell’s Model

Question 12

Laswell, 1948

3 Functions of Communication

Answer 12

• Surveillance (Information)
• Correlation (Interpretation)
• Transmission (Education)

Question 13

Models of Communication

• Mechanical in nature
• Highly positivist

Answer 13

Shannon-Weaver Model

Question 14

Models of Communication

• Focuses on noise or interference
• Explains chanel disruption

Answer 14

Shannon-Weaver Model

Question 15

Models of Communication

• Mechanical in nature
• Internal communication

Answer 15

Morse Code

Question 16

Models of Communication

Origin of Morse Code

Answer 16

Washington DC –> Maryland

Question 17

Models of Communication

• Paved the way to (2)
• Used in _ to have _

Morse Code

Answer 17

• Telegraph and telephone
• Wars, privacy

Question 18

Models of Communication

• Shows complexity
• Face-to-face human communication

Answer 18

Berlo’s Model

Question 19

Models of Communication

Communication is a _

Berlo’s Model

Answer 19

Holistic Sensation

Question 20

Models of Communication

• Receiver becomes the sender
• Communication is a shared experience
• Includes feedback

Answer 20

Interactional Models

Question 21

Models of Communication

• Highly anthropological in nature
• Psychosocial exposition

Answer 21

Schramm’s Model

Question 22

Models of Communication

Emphasizes the sharing of field of experience

Answer 22

Schramm’s Model

Question 23

Models of Communication

• Human interaction
• Role reversal
• Emphasizes connection
• Message exchange

Answer 23

Schramm’s Model

Question 24

# Models of Communication Highlights the **role of time**

Answer 24

Wood's Model

Question 25

# Models of Communication * **Socio-cultural** tradition * **Self and the others** * Use of **symbols**

Answer 25

Wood's Model

Question 26

# Models of Communication * **Ongoing process** of communication * **Meaning-making** * **Complexity** of communication

Answer 26

Transactional Models

Question 27

# Models of Communication * **Progression** of conversation * **Infinite nature** of communication * **Time implicity**

Answer 27

Dance Model

Question 28

# Purpose of Communication Transmitting or imparting

Answer 28

Linear

Question 29

# Purpose of Communication Interacting or dialoguing

Answer 29

Interactional

Question 30

# Purpose of Communication Making communities and nation

Answer 30

Transactional

Question 31

What moves communication?

Answer 31

* Medium * Human beings * Agency

Question 32

# What Moves Communication? Agency

Answer 32

Tools used in communication * Language * Nonverbal Cues * Gestures * Clothing

Question 33

# Communication: Medium & Channel * Language, signs, and images * Conceptual aspect * Intangible

Answer 33

Symbolic Communication

Question 34

# Communication: Medium & Channel * Roads, rails, canals, air * Mechanical aspect * Tangible

Answer 34

Physical Communication

Question 35

Nature of Communication | 7

Answer 35

* Purposeful * Transactional * Package of Signals * Process of Adjustment * Involves Content and Relationship Dimensions * Ambiguous * Inevitable, Irreversible, and Unrepeatable