L1 & 2- innovation Flashcards
(22 cards)
innovation
invention of a product and its commercialisation (converting knowledge into p&s, captures value, doesn’t have to be successful)
why innovate (govt centric)
economic & social value
why innovate (business centric)
market, financial, people, and external forces related
4 Ps innovation
product, process, people / position, paradigm
product innovation
changes in p/s org offers
process innovation
changes in ways p/s created and delivered
people / position innovation
changes in context in the ways p/s are introduced
paradigm innovation
changes in underlying mental models framing what org does
innovation challenges
how far to follow tech opportunity, how much to open up to outside innovation ideas, how much to invest in prod vs process innovation
innovation types
degree of novelty, main beneficiary, market maturity, market segment by income, source of innovation
types of value
economic, functional, physical, emotional, social, cognitive, political
developing innovation mgmt capabilities model
awareness of how to change (x) against awareness of need to change (y)
disruptive innovators
most pro-active & creative firms. potential to become superior, create using price-performance ratio
core capabilities
search, select, implement, capture (+ learning feedbacks at each stage)
dynamic capabilities
sensing, learning, integrating, co-ordinating
Rowthwell’s 5gens of innovation models
1st&2nd: linear, 3rd: coupling, 4th: parallel, 5th: systems integration & extensive networking
running in packs vs going at it alone
running in packs more effective to develop & commercialise knowledge intensive techs.
search phase method examples
biomimicry, innovation contests (Innocentive), online brainstorming (IBM)
search phase capabilities
recognising,, acquiring, generating, learning, developing org
select phase capabilities
aligning, choosing, executing, implementing
search tools
brainstorming, market research, R&D, biomimicry, innovation jumps, innocentive
select tools
portfolio mgmt, screening, voting contests