L1 - Content Analysis

Question 1

What is content analysis?

Answer 1

• Method used to analyse qualitative data
• Takes qualitative data and turns it into quantitative data
• Technique can be used for data in different formats e.g interviews
• The researcher will need coding units e.g no of positive/negative words used

Question 2

What is the procedure for content analysis?

Answer 2

• Data is collected
• Researcher reads through/examines the data, familiarising themselves with it
• Researcher identifies coding units
• Data analysed with application of coding units
• Tally is made each time a coding unit appears

Question 3

What is Thematic Analysis?

Answer 3

• Method of analysing qualitative data that involves identifying and reporting patterns within the material

Question 4

If thematic analysis is used for an interview, what will the researcher need?

Answer 4

• A transcript of the interview
• Coding units to analyse the transcript
• Review the coding units for themes

Question 5

Evaluation (+)

Answer 5

• Reliable way to analyse qualitative data as coding units are NOT open to interpretation, so are applied the same way with different research
• Easy technique and not time consuming
• Allows statistical analysis as the result produces quantitative data

Question 6

Evaluation (-)

Answer 6

• Causality cannot be established as it only describes the data
• It only describes the data, it cannot provide explanations for the pattern