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Flashcards in L1 What is Business Research Deck (14)
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1

What is BR?

A series of well-thought out activities and carefully executed data analyses that help a manager
to avoid, solve, or minimize a problem.

2

Why should future managers know about BR?

- To perform --> solve smaller problems
- To steer --> interact with researchers/agencies
- To evaluate --> good vs bad research

3

Hallmarks of good BR

1. Purposiveness
2. Rigor
3. Objectivity
4. Parsimony
5. Replicability
6. Generalizability

4

Purposiveness

Research should start with a definite aim or purpose, and should have a purposive focus

5

Rigor

Carefulness, scrupulousness, degree of exactitude
- good theoretical base/foundation
- methodological design
- unbiased
- representative sample

6

Objectivity

drawing conclusions based on facts (actual data) and not own subjective ideas.

7

Parsimony

Simplicity: shaving away unnecessary details; explaining a lot with little

8

Replicability

Finding the same results if the research is repeated in similar circumstances.
- detailed description of design

9

Generalizability

Being able to apply the research findings in a wide variety of different settings

10

Difference between fundamental and applied research

Fundamental = objective of generating knowledge and understanding of phenomena and problems that occur in various organisational settings (basic of more theory, pure is more explanatory)

Applied = aimed at solving a currently experiences problem within a specific organisation

11

Deductive Research

- Top-down
- From theory to data
- developing hypotheses based on existing theories

12

Inductive Research

- Bottom-up
- From data to theory
- from observations to abstract generalisations and ideas

13

Seven-step deductive

7. Write up
6. Analyze data
5. Collect data
4. Choose research design
3. Develop a theoretical framework
2. Formulate problem statement
1. Define the business problem

14

Seven-step inductive

7 = develop theory
3 = provide conceptual background