L4: New Product Development Flashcards
1
Q
What are the (3) aspects of marketing in NPD?
A
Technical activities
Idea generation
Market activities
2
Q
What are Cooper’s (3) models?
A
Stage-gate
Stage-gate lite
Stage-gate XPress
3
Q
What are the (2) functions of the gates?
A
Steps or procedures the team must adhere to (process)
Performance standards the project must meet (output)
4
Q
What are the (2) benefits of having gates in the NPD process?
A
Reduce costs
Eliminate weak projects quickly
5
Q
Why do 40 percent of new products still fail at launch? (3)?
A
Focus on technology-side,, ignoring marketing side
Evaluations not conducted properly
Stage-gate used too linearly
6
Q
What are the (5) success factors of NPD?
A
Product
Strategy
Process
Market
Organizational
