L9: NPD In Ecosystems Flashcards
1
Q
What is an ecosystem?
A
A dynamic entity consisting of a heterogeneous, interdependent set of actors that can influence or can be influenced by a value proposition.
2
Q
What are the (4) elements of an ecosystem?
A
Actors
Interdependence
Heterogeneity
Dynamic entity
3
Q
What do value blueprints do (2)?
A
Identify all actors and their positions
Identify required changes in activities for each sector
4
Q
When is an ecosystem perspective especially relevant (2)?
A
Sustainable innovation
Radical innovation
5
Q
What is the difference between causal vs effectual logic?
A
Goal oriented vs means oriented
6
Q
What do firms need for market shaping (2)?
A
Triggering capabilities
Facilitating capabilities
