L8: The Material Perspective of the Self

Question 1

MATERIAL SELF

Answer 1

Objects, places, or even people we label as “mine”. The total of all you call “yours”, is not only your body and psychic powers but your clothes, house, husband/wife and children, your ancestors and
friends, reputation and work.
* Such possessions are viewed as extensions of individuals’ identity

Question 2

who defined the material self consists of Body, Clothes, Family, Home

Answer 2

William James

Question 3

the primary component of his or her material self. We strive hard to make sure that this body functions well and good.

Answer 3

Body

Question 4

is a form of self-expression. We choose
and wear clothes that reflect ourselves

Answer 4

Clothes

Question 5

• an extension of one’s identity because the members affect one’s actions and disposition in the
  environment.

Answer 5

Family

Question 6

a space that one considers as his/her own

Answer 6

Home

Question 7

• People regard their ? as
  part of themselves. People are likely to purchase products that can relate to their personality.

Answer 7

Possessions

Question 8

The decision to purchase items is
dependent on a lot of factors:

Answer 8

a. Financial constraints
b. Availability of items/services
c. External Influences.

Question 9

synonymous with luxuries.
People buy them for reasons that do not warrant necessities.

Answer 9

• Wants –

Question 10

important to survival. Purchase
them out of necessity

Answer 10

• Needs -

Question 11

– practical use

Answer 11

Utility

Question 12

– meaning we assigned to the
object. The power of the symbols we put is
separate from the function

Answer 12

Significance

Question 13

People consider 2 things:

Answer 13

Utility nd Significance

Question 14

who said the human value of an object reflects the user’s identity and aspiration thru its form and decoration (design).

Answer 14

John Heskett –

Question 15

functional property

Answer 15

Instrumental Function –

Question 16

function signifies personal qualities, social standing, group affirmation, and role.

Answer 16

Social Symbol –

Question 17

communicate group membership or status.

Answer 17

Categorical functions –

Question 18

a person’s unique qualities,
values, or attitudes.

Answer 18

Self–expression functions –

Question 19

Meaning of Possessions

Answer 19

1. Instrumental Function
2. Social Symbol
3. Categorical functions
4. Self–expression functions

Question 20

Possessions into the Extended Self

Answer 20

1. Personal Use
2. Creating it
3. Knowing them

Question 21

– Control, mastery, and
conquer

Answer 21

Personal Use

Question 22

– The creator retains an
identity in the object

Answer 22

Creating it

Question 23

– knowing the object is
inspired by carnal and sexual desire to have that object.

Answer 23

Knowing them

Question 24

is defined as “use up, to spend
wastefully, to destroy” (Gusdorf, 1978)

Answer 24

• “Consume”

Question 25

the act of making or manufacturing from components or raw materials, or the process of being so manufactured.

Answer 25

* Production-

Question 26

He argued that in capitalist cultures, the commodity becomes magical, containing properties normally bestowed on sacred objects (fetishes or Gods). Through advertising, products become irresistible - perfume, not just a sweetsmelling liquid but 'an essence of allure' making the user irresistible.

Answer 26

Roland Bathes

Question 27

* Happiness seems attached to buying something. * Consumption has become an addiction. * Many people have forgotten things in life that can bring true and lasting happiness, such as spending time with family and/or friends; having “me” time; enjoying nature; reading, etc.

Answer 27

Psychological/Sociological Consumption

Question 28

is a symbolic idea. It is an image we build for ourselves through social interaction (Mach, 1993). * A social category defined by membership rules, characteristic attributes, or expected behaviors. * Socially distinguishing features that an individual takes pride in having.

Answer 28

* Identity

Question 29

is a form of material culture facilitated by the market, which thus created a particular relationship between the consumer and the goods or services he or she uses or consumes.

Answer 29

* Consumer Culture

Question 30

Consumerism

Answer 30

Consumer culture is a culture of consumption. 2. Consumer culture is the culture of market society. 3. Consumer culture is universal and impersonal. 4. Consumer culture identifies freedom with private choice and life. 5. Consumer needs are insatiable and unlimited. 6. Consumer culture is a privileged medium for building personal identity and status.