Last Minute Flashcards
(154 cards)
What are the research studies for conformity?
Sherif -> auto kinetic effect
Asch -> line judgement
What variables affect conformity?
Group size
Unanimity
Task Difficulty
What study researches conformity to social roles?
Zimbardo -> Stanford Prison Experiment
What are the three levels of conformity?
Compliance (NSI)
Identification
Internalisation (ISI)
What is conformity?
Yielding to majority influence
Changing your attitude or behaviour due to ‘real’ or ‘imagined’ group pressure
What is obedience?
A result of social influence
Acting in response to a direct order from an authority figure
What is the difference between conformity and obedience?
Why we change behaviour (pressure/ order)
Who is responsible for change in behaviour (equal/ higher status)
Who researched obedience?
Milgram
Give an Asch statistic
74% participants conformed at least once
Give a Milgram statistic
100% went up to 300V
65% went up to 450V
Zimbardo concluded what?
People will readily conform to the social roles they’re expected to play, and such roles shape their attitudes/ behaviour.
Give 2/6 Milgram variations with their obedience rate %
Seedy offices (47.5%)
Teacher+learner in same room (40%)
Teacher force learner onto plate (30%)
Teacher has support from two other confederates who refuse (10%)
Teacher paired with confederate who threw switches (92.5%)
Teacher prodded by telephone (20.5%)
What are the 2 explanations for obedience?
Legitimacy of authority
The Agentic State
What are the three situational variables affecting obedience?
Proximity
Location
Uniform
What is a dispositional explanation of obedience?
Adorno - The Authoritarian Personality
How did Adorno investigate the causes of the Authoritarian personality?
2000 middle class white Americans
Facism (F-scale) questionnaire
Higher score tended to show the characteristics
Supported his theory
In what 2 ways may people resist social influence?
Social support
Locus of Control
What is an Internal LOC?
They’re in control of what happens to them.
Less likely to conform/ obey
More resistant to social influences
What is an External LOC?
Fate and luck. They have almost no control in what happens to them.
More likely to conform/ obey
Less resistant to social influences
What research supports the different LOCs?
A replication of Milgram found that more internals refused to obey to full voltage than externals by a difference of 14%.
In which three ways can minority influence happen?
Commitment
Consistency
Flexibility
What is the snowball effect?
Minority influence -> the more it happens, the faster the rate of conversion
Give 1/2 studies that researched minority influence?
Moscovici et al -> slides. Via consistency
Nemeth and Brilmayer’s -> ski mock jury. Via compromise
Social change occurs when…
… whole societies rather than just individuals adopt new attitudes, beliefs, and ways of doing things. They behave differently.