Leadership Principles Flashcards
(223 cards)
Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
We all have heard a quote that says “customers are always right.” An entrepreneur aspires to tick all the boxes to achieve and maintain the customer’s trust in order to not slip away the client to competitors.
The customer obsession based business focuses more on the customers’ retention by enforcing brand loyalty to them in order to gain their trust.
It is highly important, especially when you are in a marketing business, where the customer lifestyle really matters.
Customer obsession stands on the principle of
- understanding clients and
- taking regular feedback from them on products.
How will you prioritize customer’s needs when you are working with a large number of customers and also when it’s tricky to deliver excellent service to all of them?
Tip – Focusing on the leadership principles customer obsession, taking ownership, and innovation. Remember that you aim to be hired by the world’s largest online retail company. Think big.
Sample Answer – “I believe in approaching each and every customer requirement with the same level of attention at first. Properly understanding the gap between importance and satisfaction is important when prioritizing each customer’s need. I would give priority for the important and expected features or demands first, and fulfill the requirements focusing satisfaction and delight after. It is all about recognizing the vital few from the trivial many.”
Give an example of an event when you did not meet a client’s demand, what happened then, and how did you deal with it.
Tip – Another question that requires you to be self-critical. When answering a question like this, be careful not to focus too much on the negativity. Elaborate on the positivity that comes with identifying your mistake and taking actions to make it right.
Sample Answer – “One time a client expressed that he is not fully satisfied with a web development project that my team and I delivered. We always made sure to involve the client in the design aspects from the beginning to the end. However, our User Interface designer had taken slight creative liberty when it comes to the layout to deliver a perfect outcome. I sat down with our designer and the client and explained the reasons for the few deviations of the design from what the client directly requested. In the end, the client decided not to change anything and admired the skills of the designer and thanked us for going an extra mile to make sure he gets a perfect outcome.”
Can you describe a difficult interaction you’ve had with a customer?
Tip – Pick a professional anecdote that shows a time you demonstrated both customer obsession and taking ownership of a situation. It should show your problem-solving skills and react quickly and successfully to a difficult situation.
Sample Answer – “A customer complained about a technical issue of a product and was clearly irritated since the product was brand new. It, however, turned out to be their lack of knowledge and practice in operating that product. I listened with understanding and took them through the process step by step with patience and care. I focused on making sure that the customer clearly understands and able to operate the product safely.”
Tell me about the last time you had to apologize to someone.
Tip – This question focused on your ability to be vocally self-critical, which is an important leadership trait, especially when working with teams. Pick a situation where you did not only apologize but also took measures to successfully correct the mistake that happened.
Sample Answer – “I like sticking to tried and true methods when it comes to handling projects that I have previous experiences in doing. During a recent project, I rejected a different method of operation suggested by a new member thinking it would lower the quality of the final product even though it would have saved us a lot of time. However, during the last minute rush, we resorted to the new method, which ended up being a great success. I apologized to the new member on not having confidence in their method at first.”
Can you remember a time when you obsessed over giving very high-quality service to a customer?
S: Kenny G / high prof talent @ intimate concert / flight risk, attitude, etc.
T: Ensure he goes on stage on time
A: Complete 1:1 service to him/TM
R: Job offer & personal cell
Explain Ownership.
The people who say “that’s not my job” are never the owners. Leaders are owners. They always think on a long-term basis and never rely on short term results. They not only act on behalf of their own team but for the entire company. Ownership strengthens the employee-employer relationship.
What does Ownership mean to you?
Because of the ownership, employees respect the phenomena of accountability and show commitment to their organization. It brings the desired positive outcomes for the development of the company.
Describe for me how you have demonstrated customer obsession?
Tip – As the very first Amazon Leadership Principle, Customer Obsession will surely be an on-going theme during your interview. Prepare with anecdotes that you can use to prove your customer-centric way of thinking.
Sample Answer – “In any given situation, I start with the customer and work backward. My sole intention is to provide an amazing customer experience, even if that means going out of my way to exceed their expectations on the service that I give them. I understand that it is not only about earning their trust, but also keeping their trust by consistently and continually providing great customer experience.”
Had to work on a project with unclear responsibilities?
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T.
A.
R.
Had to leave a task incomplete?
Tip- Frugality is one of the most important leadership principles at Amazon. It is not only about tangible resources, but also the time and the energy of t he workers as well.
Sample Answer – “As an intern, I had to manually reorganize some of the written documents in a publishing company. Half way I realized the important parts of those documents have already been digital preserved, which means my time could have been used more effectively. I informed my supervisor and then left manual organization unfinished.”
Walk us through a time when you helped a customer through a difficult process and what that looked like.
Tip – Pick a professional anecdote that shows a time you demonstrated both customer obsession and taking ownership of a situation. It should show your problem-solving skills and react quickly and successfully to a difficult situation.
Sample Answer – “A customer complained about a technical issue of a product and was clearly irritated since the product was brand new. It, however, turned out to be their lack of knowledge and practice in operating that product. I listened with understanding and took them through the process step by step with patience and care. I focused on making sure that the customer clearly understands and able to operate the product safely.”
Took it upon yourself to work on a thought-provoking initiative.
S.
T.
A.
R.
Explain Invent and simplify
Leaders expect innovation from their teams and always seek ways to streamline them. They look for new ideas from far and wide perspective. But having said that it’s also true that in the quest to implement new ideas, there is always a threat that it wouldn’t connect with the target audience.
Leaders expect and require innovation and invention from their teams and always find ways to simplify.
They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here”. As we do new things, we accept that we may be misunderstood for long periods of time.
What does Invent and simply mean to you?
The only way to get over that roadblock is by introducing user-friendly innovations.
It’s true that modern innovative products are ‘The’ factor to stand out from the rest but one must always be cautious to always take into account that is handy for the users.
Tell the story of the last time you had to apologize to someone.
Tip – This question focused on your ability to be vocally self-critical, which is an important leadership trait, especially when working with teams. Pick a situation where you did not only apologize but also took measures to successfully correct the mistake that happened.
Sample Answer – “I like sticking to tried and true methods when it comes to handling projects that I have previous experiences in doing. During a recent project, I rejected a different method of operation suggested by a new member thinking it would lower the quality of the final product even though it would have saved us a lot of time. However, during the last minute rush, we resorted to the new method, which ended up being a great success. I apologized to the new member on not having confidence in their method at first.”
Most of us, at one time, have felt frustrated or impatient when dealing with customers. Can you tell me about a time when you felt this way and how you dealt with it?
Tip – This question covers your ability to be self-critical and your professionalism. Be honest. Amazon is a company that appreciates those who learn from their experiences and grows.
Sample Answer – “During my retail working days, I have had irritated customers with difficult expectations. During those times, I always remind myself that it is not a personal attack against me. I keep myself calm and collected, then try to be empathetic toward the customer. Being apologetic and actively sympathetic is important when handling such situations, and providing a solution as soon as possible.”
Changed a process at work through either an innovative new way or simplification.
S: Bag check was continuously getting poor ratings, bags were getting lost/stolen, long lines, chaos. Especially as we scaled into larger attendee counts (30,000) we needed a better process.
T: Improve bag check experience by incurring minimal additional cost to the event.
A: Restructured the entire process. I changed it to a self service with numbers and a simple security check as you left the area.
R: Zero stolen bags with no line queue needed. Scalable process that would work for any sized event.
Tell me about a time when you invented something.
S: Our racing events were scoring low on our water station line item because it was hard for volunteers to keep them filled, as the cups had to be lightweight (and sustainable) for runners to grab and run with.
T: Needed economical device that was lightweight/travel well and would decrease fill time during events
A: Drew out an idea and googled companies that would help me with a prototype. Priced that out and got approval for 1 prototype. Made some edits
R: Ended up using that (and seeing other races use similar items) for years later. Water stations no longer were a negative experience for our runners and it was easier for our volunteers to fill and let water wasted by spillage.
When you are working with a large number of customers, it is tricky to deliver excellent service to them all. How do you go about prioritizing your customers’ needs?
Tip – Focusing on the leadership principles customer obsession, taking ownership, and innovation. Remember that you aim to be hired by the world’s largest online retail company. Think big.
Sample Answer – “I believe in approaching each and every customer requirement with the same level of attention at first. Properly understanding the gap between importance and satisfaction is important when prioritizing each customer’s need. I would give priority for the important and expected features or demands first, and fulfill the requirements focusing satisfaction and delight after. It is all about recognizing the vital few from the trivial many.”
Explain “Are right, a lot”
Good leaders are often right in a number of areas.
They have definite decision making power and good instincts with proper markups for a business. They seek diverse viewpoints in light of giving innovative products to the target audience. They have the curiosity to learn more at every stage of the business.
In the amazon leadership principles, Jeff Bezos noted that leaders are right not because the employee always has to follow the leader, but because a leader has the potential to look for perspectives that an employee cannot.
Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.
Explain “Learn to be curious”
This is perhaps the most important Amazon leadership principle as it sets the foundation of the entire business structure.
Leaders are never satisfied with their product, the word, ‘perfect’ is not in their dictionary. It’s curiosity which helps them to achieve new feats. They are never done learning and always look to improve themselves.
They are curious to know all the possibilities and acts to explore them. They are never satisfied at any point in their business development which makes them interesting.
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.
Explain “Hire and develop the best”
With every hiring and promotion, a good leader raises the performance bar and productivity. Leaders have a keen eye to recognize the exceptional talent in an employee or to put in other words they always seek the answer to the question in relation to every employee and that is whether they can move the company towards success or not. Leaders are always willing to coach others. They work on behalf of their people to keep inventing for development.
According to Jeff Bezos “I’d rather interview 50 people and not hire anyone than hire the wrong person.”
Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development like Career Choice.