LEARNING AIM C Flashcards
(14 cards)
1
Q
What are the 4 types of market segmentation?
A
- Demographic (age, gender, income)
- Geographic (location)
- Psychographic (lifestyle, attitudes)
- Behavioral (spending habits, brand loyalty)
2
Q
What is B2B targeting?
A
Segmenting by:
- Organization size
- Scope/purpose
- Product types
- Purchasing decision-makers
3
Q
What are the 4 types of consumer benefits?
A
- Functional (practical use)
- Emotional (feelings/status)
- Physiological (physical needs)
- Luxury vs necessity
4
Q
What are the 5 consumer behavior processes?
A
- What/how much/when/why purchases
- Impulse purchases
- Routine purchases
- Limited decision-making
- Extensive decision-making
5
Q
What’s included in a customer profile?
A
- Demographics
- Psychographics
- Behavioral data
6
Q
What are the 5 key product aspects?
A
- Design
- Technology
- Aesthetics
- USP
- Branding
7
Q
What are the product life cycle stages?
A
- Development
- Introduction
- Growth
- Maturity
- Decline
8
Q
What are 6 pricing strategies?
A
- Penetration
- Skimming
- Competitor-based
- Cost-plus
- Premium
- Psychological
9
Q
What are the 3 place/distribution methods?
A
- Physical (bricks & mortar)
- Digital (e-commerce)
- Bricks & clicks (hybrid)
10
Q
What are 4 promotional channels?
A
- Digital
- Broadcast
- Traditional
11
Q
What’s the difference between push and pull marketing?
A
- Push: Direct selling to customers
- Pull: Creating demand so customers seek product
12
Q
What are key B2B marketing aspects?
A
- Price negotiation
- Personal selling
- Relationship building
13
Q
What’s unique about not-for-profit marketing?
A
Focuses on:
- Ideas/services over profit
- Direct channels
- Public relations
14
Q
How does digital technology impact marketing?
A
- Instant communication
- More data collection
- Global reach
- Price transparency
