Lecture 1 Flashcards
What is communication?
•Communication is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behaviour.
•Communication is ‘any act by which one person gives to or receives from another person information about that person’s needs, desires, perceptions, knowledge, or affective states’.
How did W.H. Newman and C.F. Summer Jr define communication?
defines communication as an exchange of facts, ideas, opinions, or emotions by two or more persons.
Does communication involves signs and codes?
Yes all communication involves signs and codes
What are signs?
Signs are artefacts or acts that refer to something other than themselves; that is, they are signifying constructs.
What are codes?
Codes are the systems into which signs are organized and which determine how signs may be related to each other.
Is communication central to the life of our culture?
Yes
What is the communication as the transmission of messages?
It is concerned with how senders and receivers encode and decode, with how transmitters use the channels and media of communication.
What did According to Adler and Towne (1978), say?
all that ever has been accomplished by humans and all that ever will be accomplished involves communication with others.
How did Adler and Towne describe communication?
Adler and Towne describe communication as a process between at least two people that begins when one person wants to communicate with another.
Communication originates as mental images within a person who desires to convey those images to another. What is MENTAL IMAGE?
Mental images can include ideas, thoughts, pictures, and emotions.
The person who wants to communicate is called what?
The Sender.
How do you transfer an image to another person?
To transfer an image to another person, the sender first must transpose or translate the images into symbols that receivers can understand. Symbols often are words but can be pictures, sounds, or sense information (e.g., touch or smell).
What is the communication as the production and exchange of meanings?
It is concerned with how messages, or texts, interact with people in order to produce meanings; that is, it is concerned with the role of texts in our culture.
Does it (communication as the production and exchange of meanings ) consider misunderstandings to be necessarily evidence of communication failure?
It uses terms like signification, and does not consider misunderstandings to be necessarily evidence of communication failure—they may result from cultural differences between sender and receiver.
What is semiotics?
The science of signs and meanings.
