Lecture 1 Flashcards
What is OD?
There is not one definition of OD, there are certain angles to certain issues.
When are you doing OD?
If you are…
- Bringing planned change to align structure culture, strategy, and individual jobs of people in an entire organization.
- Applying behavioral science knowledge to diagnose, facilitate, and evaluate organizational change.
- Analyzing the effectiveness of an organization and how to improve that by involving members of the organization. Gather evidence on the change needed and the course to take.
- Supporting increase of organizational effectiveness on all levels (high quality and productivity, financial performance, optimizing teamwork).
- Facilitating organizations’ response to change in a flexible, adaptive, and often participative way.
- Developing sustainable change that continues.
Why do organizations need continuous development?
Charles Darwin: “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”
The environment is always changing.
E.g.,
- Globalization
- Technological changes
- Changing markets and consumer demands
- Competitors
- Climate change
Why do organizations need to continuously development because of the environment?
General environments indirectly influence the organization and specific environments directly influence the organization.
What kinds of environment are there?
You can sperate general and task (specific) environments.
General environment
Can be appicable to almost all organizations.
Specific environments
- Customers
- Suppliers
- Competitors
- Public pressure groups
Are specific to an organization.
Important trends in the general environment
Demographic
- Diversification of labour force
- The workforce in many countries has become more diverse which causes companies to think about how they can attract certain employees to avoid only having one type of employee in the organization…
Economic
- Globalization
Political/Legal
- Tightened (financial) supervision
- Governmental changes (taxes, regulations)
Technological
- IT revolution and AI
- Increased automation
Sociocultural
- Increased focus on Corporate Social Responsibility (people, planet, profit)
- It’s about adaptation
What is the following a definition of?
“Planned change process in an organization’s culture through behavioral science, research, and history.”
Organizational Development
Why is Kodak gone?
- Did not anticipate digital cameras
- “Success trap”: exploiting what has been historically working
- Outperformed by competitors such as Canon
Why is Toys R Us gone?
Missed opportunity to develop e-commerce.
Only kept physical stores (outperformed by online companies like Amazon).
Why is General Motors gone?
Activists pointed out that the Hummer was the worst car to drive environmentally.
Eco-friendly alternatives were brought by the market (outperformed by Tesla).
What are the different types of change?
- The magnitude of change
- The degree of organization
- The setting of the change
Magnitude of change
A type of change
Incremental <=> fundamental
- E.g., old school phones did have some updates over time, but they were all sort of the same, but after a while the smart phones came up which caused Nokia to go out of business.
Degree of organization
A type of change
Overorganized “loosen up” <=> Underorganized “tighten up”
- E.g., new companies that starts growing have no to little structure and need tightening up, whereas old companies are too strict and don’t leave room for growth.
Setting of the change
A type of change
Local <=> Global
Global is much more difficult, different cultural habits.
Models of planned change
- Lewin’s Planned Change Model
- Action Research Model
- Positive Model
Lewin’s Planned Change Model
As a professional, you can come into an organization, study groups, give feedback
Unfreezing => movement => refreezing
Good model, but overly simplistic .
Action Research Model
The whole participative element came into play.
Cycles of analyzing and discussing with clients.
Focused on problems .
Action Research Model compared to Lewin’s Planned Change Model
Similar idea to Lewin’s Planned Change Model but it has more steps and is more detailed.
A main difference is that it is circular, where after implementing the action, you gather data and use this as feedback to improve
Positive Model
It has a slightly different point of entrance in the OD.
They look at what organizations are already doing well and how you can learn from that and improve those points even more.
Rather than fixing problems they think about best practices.
In some cases this doesn’t make sense. If a company comes to you with a problem that they want to change, it doesn’t make sense to look at other things they are doing well already.
What is the focus of the different Models of Planned Change?
Diagnosing the main problem in an organization and having some idea of how to fix it.
What are the commonalities between the different models of planned change?
- Planned change has phases
- Three phases are similar (diagnose, action, close)
- Application of behavioural science
- Involvement of organization is necessary to achieve change
What are the differences between the different models of planned change?
- Lewin’s model is holistics/simplistic; Action & Positive more concretely implement OD activities
- Lewin & Action: OD consultant is most involved in the diagnosis/evaluation part, less so in the change process itself; Positive: OD consultant and organization are ‘co-learners’
- Lewin & Action: focus on ‘fix problems’; Positive: ‘leverage strengths’