Lecture 3 Flashcards
Top down processes for change in an organization
HR systems & policies
HR policy domains
- Recruitment & Employer branding
- Assessment & Selection
- Training & Development
- Reward system
The most research is available on the first domain and the least on the last.
Recruitment
Organizational practices and decisions that affect either the number, or types of individuals that are willing to apply for a job.
Employer branding
The promotion – both internally and externally – of a clear, distinctive, and attractive image of the organization as an employer.
- Organization image is a key predictor of applicant attraction.
- One of the most direct and sustainable ways to attain competitive advantage is to create and leverage differences in human capital.
What are the five questions on building diverse and inclusive organizations?
- Why to recruit for diversity?
- Who should recruit?
- Where to recruit?
- When to recruit?
- What messages to convey?
Why? Motivations to recruit for diversity?
The “legal” case
- Legislation prohibiting discrimination.
- Avoid litigation and discrimination claims.
The “moral” case
- Moral value and fairness principles “we believe it is the right thing to do”.
- Everyone has equal rights & opportunities.
The “business” case
- To reach broader (consumer) markets.
- To attract more human capital/fill vacancies.
o E.g., if there is a shortage in general you want to reach new populations.
The “innovation & learning” case
- Diversity as a source of diverse perspectives, ideas, knowledge.
- Instigates creativity, change & organizational effectiveness.
Who? Should recruit for diversity?
Recruiters and interviewers strongly influence applicants’ first impressions of a company:
- Recruiters/ interviewers are seen as representatives of organizations.
- Job applicants infer attributes of organizational values/ culture on the basis of first impressions (artifacts).
- Non-verbal cues matter.
Recruitment demographics matter (some)
- Male applicants interviewed by male recruiters were more attracted to the firm than female applicants.
- Applicants from a racio-ethnic minority group are more attracted to and likely to work for a company when recruited by someone from a racio-ethnic minority background (does not need to be identical).
Where? Places to recruit for diversity
Formal
- Websites
- Employment agencies
- Job fairs (college recruitment)
- Newspapers/ professional journals/ conferences
Strategic placement of recruitment ads to targeted media/locations is important for diversity staffing (beyond mainstream).
Informal
- Employee referrals
- Referrals by friends/ family
- Personal contacts
- Social networks
True or false: quality of recruitment via formal sources is considered superior.
False.
Quality of recruitment via informal sources is considered superior.
BUT: can have detrimental effects for diversity staffing and inclusion. The informal route can help when you are already a very diverse company.
When is it better to recruit via formal ways?
To target specific minority audiences.
Sociological research in US
Evidence that targeted (college) recruitment works.
They looked at recruitment at colleges at a job fair. If companies target a specific group, the management position 5 years later will have more people from this specific group.
Thus, how you recruit might attract people that are interested in these values.
When? In what times do organizations recruit for diversity?
When does diversity staffing become a priority for companies?
- Labor market shortages: The more challenging it is for an organization to find, recruit and select personnel, the more likely they are to employ higher proportions of members of minority groups.
- But: this also communicates that diversity staffing is a ‘last resort’ when unable to meet labour needs via traditional means of recruitment.
- It is a good strategy but it needs to back up the values of the company as well.
When may it be counterproductive to recruit for diversity?
- When the demographic composition of its available labour pool is exhausted.
- BUT: also used as an excuse. For example in high-tech: “We try to recruit for women but they are just not there.”
What? Tactics to convey diverse & inclusive recruitment
Assertive tactics
Defensive tactics
Assertive tactics
- Ingratiation
- Promotion
- Exemplification
- Supplication
Proactive, wanting to showcase your values.
Assertive tactics: ingratiation
Psychological technique in which an individual attempts to influence another person by becoming more likeable to them.
Strategic behaviours designed to increase an organization’s positive image and attractiveness specifically to attract minority audiences who hold desired rewards.
Aim: signalling congruence in values to convince a minority group that the organization is likable/inclusive.
Ads can work quite well.
E.g.,
- Targeted ads
- Pictorial diversity in ads
- Minority networks
- Mentoring programs
- Talent development programs
- Testimonials/ inclusivity statements
- Work-life balance offers
Assertive tactics: promotion
Organizations that have received recognition for successful management of diversity promote these facts in their advertisement.
E.g.,
- Diversity awards / charters
- Publishing improved minority leadership representation
- Highlighting successful mentoring programs
Assertive tactics: exemplification
Organizational attempts to portray themselves favourably by performing acts of Corporate Social Responsibility.
This is quite common in for example lotteries.
Aim: To project integrity and moral worthiness resulting from diversity-related accomplishments
E.g.,
- Sponsoring
- Donation to charities
- Voluntary action
- Philanthropy programs
Assertive tactics: supplication
Often, companies find themselves in a situation where portraying as a diverse/inclusive organization is not realistic/credible, because they are demographically homogeneous .
Instead of misrepresenting themselves, admitting that they need help, and need minority members to apply to become diverse is the only way.
- Communication of dependency
- Aspirational messages
Which examples belong with which tactic?
- highlighting succesful mentoring programs
- philantrophy programs
- talent development programs
- voluntary action
- testimonials / inclusivity statements
- diversity awards / charters
- mentoring programs
- sponsoring
- targeted ads
- publishing improved minority leadership representation
- minority networks
- donation to charities
- work-life balance offers
- pictorial diversity in ads
Promotion:
- Diversity awards / charters
- Publishing improved minority leadership representation
- Highlighting successful mentoring programs
Exemplification:
- Sponsoring
- Donation to charities
- Voluntary action
- Philanthropy programs
Ingratiation:
- Targeted ads
- Pictorial diversity in ads
- Minority networks
- Mentoring programs
- Talent development programs
- Testimonials/ inclusivity statements
- Work-life balance offers
Defensive tactics
- Disclaimers
- Apologies
- Prosocial behaviour
A reactive response in order to rectify / restore / improve an organization’s negative diversity image in relation to potentially damaging events / wrongdoing in the past.
Aim: to re-establish a favourable diversity and inclusion image
Defensive tactics: disclaimers
While we want to be diverse, this is not yet reflected in the organizations’ workplace reality yet.
Defensive tactics: apologies & pro-social behaviours
Reaction to something bad that has happened. Restore image after a lost discrimination lawsuit.
A promise to do better in response to ill-handling of discrimination/harassment case.
Which tactics are the most popular and which are the least popular?
Ingratiation tactics are by far the most popular.
Assertive tactics are overal more popular than defensive tactics. With ingratiation tactics being the most popular and exemplification being the least popular by far.
Defensive tactics overall are less popular overall. With acknowledgment being the most popular.
Promotion, supplication and acknowledgment are equally popular.
When you should use what kind of tactic to improve the corporate employment image depends on?
- diversity reputation
- attributions
- identity salience of different minority groups