Lecture 12 Marketing, Ethics & Social Responsibility in Today’s Consumer Society Flashcards
1
Q
What is the difference between social and temporal dilemmas?
A
Social dilemma is deciding whether to put self-interest or the interest of others first whilst temporal dilemma is deciding whether to put immediate interest or long-term interests first.
2
Q
What are marketing ethics?
A
Apply to relationship with customers, employees, managers, suppliers and stakeholders → formalised ethical code of conduct covering all company activities
3
Q
What are consumer ethics?
A
Rules of acceptable conduct that apply to a range of consumer behaviours
4
Q
What are acquisition controversies?
A
- Materialistic behaviour
- Addictive and compulsive behaviour
- Consumer theft
- Black markets
- Targeting vulnerable segments
5
Q
What are consumption controversies?
A
- Underage drinking and smoking
- Idealised self-images
- Compulsive gambling
- Overeating and obesity
- Privacy
6
Q
What are disposition controversies?
A
- Products that still function
- Products that no longer function
7
Q
How can marketing be used for socially responsible purposes?
A
- Using conservation behaviour
- Avoiding greenwashing
- Charitable behaviour
