Lecture 14_ Competitive intelligence

Question 1

What are some key elements of competitive intelligence?

Answer 1

Sector trends, leadership, news coverage, market analysis, competitor activities, innovation, sales data

Question 2

When should CI be considered in drug development?

Answer 2

From early stages—CI helps assess treatment alternatives, market needs, patient preferences, and future changes

Question 3

What are some questions CI helps answer during early development?

Answer 3

What IP exists? What government funding is available? What unmet needs exist?

Question 4

What is the Amgen vs Roche case about?

Answer 4

A legal and market battle over Erythropoiesis-Stimulating Agents (ESAs)—Amgen used CI to delay Roche’s launch and defend its market position

Question 5

What makes intelligence different from data?

Answer 5

organized and contextualized information

Question 6

What are some defensive strategies in CI?

Answer 6

Use NDAs, control sensitive information, train staff on confidentiality, mark documents as confidential, and use cybersecurity