Lecture 8_Value propositions

Question 1

What are the steps to develop a value proposition?

Answer 1

1. Identify market needs and opportunities.
2. Conduct market research.
3. Analyse customer pain points and challenges.
4. Identifying unmet needs and opportunities for innovation.
5. Draft a compelling value proposition.
6. Define product or service clearly.
7. Understand and highlight unique selling points.
8. Align value proposition with market needs.

Question 2

What does a successful pitch deck do

Answer 2

clear and concise.

Clearly differentiate your idea

Convince your audience of your idea’s potential and chances of success.

Question 3

The disclaimer / safe harbour statement

Answer 3

Reduces legal liability

Question 4

What are common pitch deck mistakes to avoid?

Answer 4

Pitching too early

Overuse of jargon or acronyms

Ignoring competition

Overpromising value

Underestimating cost/time of development

Underestimating knowledge of Audience

Not clearly stating the ask

Question 5

What are the elements of a strong value proposition?

Answer 5

Addresses unmet needs

Communicates unique benefits

Clear and persuasive

Highlights differentiators (cost, convenience, performance, etc.)

Question 6

What are the 4 key levers that convince biotech investors?

Answer 6

Efficacy – Must show superior outcomes

Safety – Must be clearly demonstrable (difficult on its own)

Convenience – Often undervalued but impactful

Price – Competing on price is discouraged

Question 7

What are the most important investor criteria for biotech success? (8)

Answer 7

1. Unmet Need
2. Differentiation
3. Strong preclinical data
4. Global competitiveness
5. Regulatory path
6. IP strategy
7. Committed inventors
8. Back-up strategy

Question 8

What makes a biotech product differentiated?

Answer 8

Better efficacy or convenience vs standard of care

Strong preclinical benchmarks

Targeting a novel mechanism or patient population

Question 9

What are less compelling forms of differentiation?

Answer 9

“Might be safer” claims

Lower cost

Standalone therapy in place of combination

Question 10

What are the 10 core sections of a pitch deck?

Answer 10

Intro

Problem

Market

Solution

Validation

Development/IP

Team

Competition

Financials

The Ask

Question 11

What should be in “The Ask” slide?

Answer 11

State what you want: funding, partnerships, team hires. Specify amount, timeline, and use of funds

Question 12

What do investors expect in the “Clinical and Regulatory Development Path”?

Answer 12

clear and feasible plan for trials and approval.

Question 13

What are “Willing Inventors”?

Answer 13

Investors value founders who are coachable, collaborative, and milestone-driven.