Lecture 3

Question 1

What is an attitude

Answer 1

Accessible in our mind

Has structure

Triggers behaviour

Is social

Question 2

What are the three components of attitude

Answer 2

Affective

Behavioural

Cognitive

Question 3

What are 2 types of attitudes

Answer 3

Explicit (conscious + easy to report)

Implicit (involuntary)

Question 4

Give 4 ways to measure attitudes

Answer 4

Surveys

Interviews

Observations

Implicit measurements

Question 5

What is the implicit association test

Answer 5

Measure how quickly people categorize

• 2 target concepts (et: white and black)
• 2 attributed (eg: good or bad)
• classify range stimuli in categories

Attributes and concepts are matched up

Question 6

What 3 aspects of the environment can be linked to the forming of attitudes

Answer 6

Experiential: direct experience with object/event

Social: parents, communities, media

Cognitive: information processing, mental structures, cognitive associations, attitude activation

Question 7

How are attitudes useful for individuals? (Katz, 1960)

Answer 7

Utilitarian: Mental short cuts

Value expressive: express yourself

Ego defensive: mental defence

Knowledge: integrate new info

Question 8

How attitudes apply to organisations

Answer 8

Leading indicator of behaviour

• Customer satisfaction
• Patient recommendations of healthcare
• Desire to apply for jobs

Question 9

What are attitudes compared to behaviour?

Answer 9

A leading indicator

(Thus used by researchers, organisations, governments to predict social world)

Question 10

Give 5 types of job attitudes

Answer 10

Job involvement

Organisational commitment

Perceived organisational support

Perceived organisational justice

Job satisfaction

Question 11

What is POS

Answer 11

Perceived organisational support

Question 12

Explain the job involvement concept

Answer 12

Degree psychological iden° to job

Question 13

Explain the organization commitment concept

Answer 13

Identifying with particulatar orga° and its goals

Wishing to remain in orga°

Question 14

Explain the POS concept

Answer 14

Degree of believing the org° values their contribution and wellness

Question 15

Explain the Perceived Organizational justice concept

Answer 15

Degree employee perceives workplace as fair

Question 16

Explain the job satisfaction concept

Answer 16

positive feeling from evaluation of job characteristics

-> single best predictor of work-related outcomes

Question 17

Do job attitudes have consequences on private life?

Answer 17

Yes

• Mood
• Satisfaction with partner
• Life satisfaction

Question 18

Festinger’s Cognitive Dissonance theory (1957)

Answer 18

Relation between Attitude and Behaviour

If dissonance

• change attitude
• Change behaviour
• Add another attitude

Question 19

Heider’s Balance theory

Answer 19

Graph with triangle relation, and one negative
Change of attitude
Positive relation everywhere

Question 20

What’s the Yale Attitude change approach?

Answer 20

Attitude change is influenced by 3 things:

• The messenger
• The message
• The audience

Question 21

Elaboration likelihoo moddel

Answer 21

Attitude change depends on how info is processed.

• Audience factors (Low or high motivation + ability to understand)
• Processing approach (Deep or shallow processing)
• Persuasion outcome (Lasting or temporary changes)

Question 22

What’s LaPierre opinion on attitudes

Answer 22

Attitudes are not actions

• Attitude data must be compared to what people actually do in situation

Question 23

What are the requirements of attitudes for them to most strongly predict behaviour?

Answer 23

• Accessible (At the front of our mind)
• Stable over time (consistent)

Question 24

What is the theory of Planned behaviour? (part I)

Answer 24

Question 25

What is the theory of Planned behaviour? (part II)

Answer 25

Question 26

What should leaders do? (7 points)

Answer 26